by Boris Mahovac | Aug 29, 2008 | Blogging for Business, Branding for Small Business, Driving Traffic to Your site, Keywords, Search Engine Optimization, Social Media Marketing, Web Site Development
There’s an interesting discussion on the BlogSquad’s blog about how domains are handled by TypePad vs. WordPress. A TypePad link to Denise’s blogpost “Tom Antion Reveals The Secrets of HIS Success to The Blog Squad” is...
by Boris Mahovac | Aug 15, 2008 | Boris Recommends, Email Service Providers
Surfing the blogosphere I run into this cute button. I highly respect Aweber for being one of the top-rated Email Service Providers. Here’s why I like AWeber: Robust list-management features Absolutely the highest CAN-SPAM compliance Very high deliverability rates...
by Boris Mahovac | Aug 4, 2008 | Testimonials
I read an answer from Boris on Linkedin which really impressed me so I contacted him to see if he could help me understand how e-mail marketing might help my book and marketing printing business. He offered to consult with me and spent over an hour with me on the...
by Boris Mahovac | Jul 28, 2008 | Affiliate Marketing, Driving Traffic to Your site, E-newsletter Publishing, Email Marketing, Selling Online, Small Business Marketing, Tracking and Split Testing, Tracking Email Opens, Web Site Development
First, let’s talk about your ezine, or e-newsletter. If you intend to publish an informative ezine, do not expect much direct sales from it. Why is this? Because the primary purpose of your newsletter is to establish your credibility, expertise and to create...
by Boris Mahovac | Jul 25, 2008 | Boris Recommends, Email Marketing, Selling Online, Small Business Marketing, Web Site Development
The easiest and quickest way is to set up a PayPal account. First of all, let me dismiss any notions you might have about PayPal being a Mickey Mouse solution that’s not appropriate for serious on line business transactions. There are several, successful,...
by Boris Mahovac | Jul 23, 2008 | Developing Products, Email Marketing
This may sound simplistic and obvious, but let me elaborate on that, so you’ll see what I mean. Several of my existing clients whom I am coaching in taking their business on line, thought that they had nothing to sell. They are professional service...
by Boris Mahovac | Jul 12, 2008 | E-newsletter Publishing, Email Delivery Best Practices, Email Marketing, Small Business Marketing
Although this one seems obvious, unfortunately the situation is far from being clear and simple. It is one thing to follow the law and obey all the rules, but ultimately spam is in the eyes of the beholder! This means it is your audience, your subscribers who are the...
by Boris Mahovac | Jul 11, 2008 | Email Delivery Best Practices, Email Marketing, Email Service Providers
Using an Email Service Provider instead of your PC to send your email marketing messages. Here are some reasons why this is a good ideaL Sending email is all ESPs do – email is their livelihood and they will do their utmost to help you deliver your email. Turn...
by Boris Mahovac | Jul 9, 2008 | E-newsletter Publishing, Email Delivery Best Practices, Email List Building, Email Marketing
The Can-SPAM act is in force in the US (other laws in other countries, but if your Email Service Provider is doing business in the US, and/or your email subscribers reside in the US, than your email marketing also must be CAN-SPAM compliant!) In short: Subject lines...
by Boris Mahovac | Jul 9, 2008 | E-newsletter Publishing, Personal
This last Monday, I was having a coffee at the Williams Coffee Bar on Trafalgar and Dundas, in Oakville, writing an article for this week’s ezine, when an email came in from “Writing That Works” announcing the APEX 2008 Awards. I eagerly opened it, because this year I...
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