Comparing Average “Open” Rates for B2B and B2C Email Newsletters

A recent Marketing Sherpa article about average open rates published this interesting chart. The research was compiled based on data from nearly 1,500 marketers. The chart compares the performance of B2B email newsletters to the performance of B2C e-newsletters in...

Aweber or Constant Contact – Which Works Better?

These two Email Service Providers (ESPs) are as different as they can be. Aweber is primarily an auto-responder service, enewsletter service second. To take advantage of all its features, you really need to be familiar with some Internet technologies, such as HTML,...

Email List Maintenance – Keeping it Lean and Clean

I know statistics can be a royal bore, but there’s this one piece of statistical information you really should pay attention to — your email campaign bounce rates. Regardless of which Email Service Provider (ESP) you’re using, you should be able to...

How to Make Money with Email Marketing: Send Email Promotions

First, let’s talk about your ezine, or e-newsletter. If you intend to publish an informative ezine,¬†do not expect much direct sales from it. Why is this? Because the primary purpose of your newsletter is to¬†establish your credibility, expertise and to create...