by Boris Mahovac | Aug 16, 2010 | E-newsletter Publishing, Email Delivery Best Practices, Email List Management, Email Marketing, Tracking and Split Testing, Tracking Email Opens
A recent Marketing Sherpa article about average open rates published this interesting chart. The research was compiled based on data from nearly 1,500 marketers. The chart compares the performance of B2B email newsletters to the performance of B2C e-newsletters in...
by Boris Mahovac | Jul 20, 2010 | E-newsletter Publishing, Email Delivery Best Practices, Email Marketing, Email Service Providers, Tracking Email Opens
One of the benefits of using a dedicated email service provider (ESP) to send out your business email newsletter are the various statistics they will be able to provide to you. One of those you should pay particular attention to are bounces and bounce rate. Your...
by Boris Mahovac | Mar 20, 2009 | Boris Recommends, E-newsletter Publishing, Email Delivery Best Practices, Email Design, Email List Building, Email List Management, Email Marketing, Email Service Providers, Tracking and Split Testing, Tracking Email Opens
These two Email Service Providers (ESPs) are as different as they can be. Aweber is primarily an auto-responder service, enewsletter service second. To take advantage of all its features, you really need to be familiar with some Internet technologies, such as HTML,...
by Boris Mahovac | Jan 22, 2009 | E-newsletter Publishing, Email Delivery Best Practices, Email List Management, Email Marketing, Email Service Providers, Managing Email, Tracking Email Opens
I know statistics can be a royal bore, but there’s this one piece of statistical information you really should pay attention to — your email campaign bounce rates. Regardless of which Email Service Provider (ESP) you’re using, you should be able to...
by Boris Mahovac | Oct 23, 2008 | E-newsletter Publishing, Email Marketing, Social Media Marketing, Tracking and Split Testing, Tracking Email Opens
Consumers in the 18-to-34 age bracket are more likely to respond to marketing messages received by email than to advertising they see while using social networks such as Facebook, MySpace, etc. according to new research published in a white paper from Ball State...
by Boris Mahovac | Jul 28, 2008 | Affiliate Marketing, Driving Traffic to Your site, E-newsletter Publishing, Email Marketing, Selling Online, Small Business Marketing, Tracking and Split Testing, Tracking Email Opens, Web Site Development
First, let’s talk about your ezine, or e-newsletter. If you intend to publish an informative ezine, do not expect much direct sales from it. Why is this? Because the primary purpose of your newsletter is to establish your credibility, expertise and to create...
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