by Boris Mahovac | Jan 17, 2014 | Email Delivery Best Practices, Email List Management, Email Marketing, Email Service Providers
Canada’s Anti-Spam Law (CASL) is set to take effect on July 1, 2014. After years of preparation and consultation, Canada will get a modern, but very strict, anti-spam law. One of the requirements for CASL will impose on any entity doing business in Canada is the proof...
by Boris Mahovac | Jan 11, 2011 | Email Delivery Best Practices, Email List Building, Email Marketing
If you host seminars, workshops or attend trade shows, these are great venues for collecting email addresses to build your list. Recently, there was a question on Linkedin about the proper use of double opt-in in such cases. Perhaps in this case double opt-in is not...
by Boris Mahovac | Aug 16, 2010 | E-newsletter Publishing, Email Delivery Best Practices, Email List Management, Email Marketing, Tracking and Split Testing, Tracking Email Opens
A recent Marketing Sherpa article about average open rates published this interesting chart. The research was compiled based on data from nearly 1,500 marketers. The chart compares the performance of B2B email newsletters to the performance of B2C e-newsletters in...
by Boris Mahovac | Jul 20, 2010 | E-newsletter Publishing, Email Delivery Best Practices, Email Marketing, Email Service Providers, Tracking Email Opens
One of the benefits of using a dedicated email service provider (ESP) to send out your business email newsletter are the various statistics they will be able to provide to you. One of those you should pay particular attention to are bounces and bounce rate. Your...
by Boris Mahovac | Apr 29, 2010 | Email Delivery Best Practices, Email List Management, Email Service Providers
If you’ve been in business for 5-10 years, you have a hidden business asset that you may not be utilizing at all: the email list of your existing clients. If you’ve been smart to collect their email addresses then it’s time to start using the...
by Boris Mahovac | Mar 14, 2010 | Email Delivery Best Practices, Email Design, Email Marketing, Email Service Providers, Managing Email, Tracking and Split Testing
Have you noticed in Gmail that some URLs are clickable and some are not? Recently, email marketers, and other people who are using this powerful marketing channel, started noticing that some URLs are working and some are not! What’s the mystery? I sent a few...
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