by Boris Mahovac | Jan 17, 2014 | Email Delivery Best Practices, Email List Management, Email Marketing, Email Service Providers
Canada’s Anti-Spam Law (CASL) is set to take effect on July 1, 2014. After years of preparation and consultation, Canada will get a modern, but very strict, anti-spam law. One of the requirements for CASL will impose on any entity doing business in Canada is the proof...
by Boris Mahovac | Aug 16, 2010 | E-newsletter Publishing, Email Delivery Best Practices, Email List Management, Email Marketing, Tracking and Split Testing, Tracking Email Opens
A recent Marketing Sherpa article about average open rates published this interesting chart. The research was compiled based on data from nearly 1,500 marketers. The chart compares the performance of B2B email newsletters to the performance of B2C e-newsletters in...
by Boris Mahovac | Jun 23, 2010 | Boris Recommends, E-newsletter Publishing, Email List Management, Email Marketing, Email Service Providers
Over the years I’ve tried about a dozen or so Email Service Providers (ESPs), and now I regularly use iContact. If you’re thinking of switching ESPs, or are considering getting into opt-in email marketing for your small business or solo practice, iContact...
by Boris Mahovac | Apr 29, 2010 | Email Delivery Best Practices, Email List Management, Email Service Providers
If you’ve been in business for 5-10 years, you have a hidden business asset that you may not be utilizing at all: the email list of your existing clients. If you’ve been smart to collect their email addresses then it’s time to start using the...
by Boris Mahovac | Aug 24, 2009 | E-newsletter Publishing, Email List Management, Testimonials, Web Site Development
I can’t say enough about how much lighter I feel knowing that Boris has my back for my website and my ezine updates. His constant thirst for self learning makes me count on him on a continuous basis because he always has something new to teach me. I have...
by Boris Mahovac | Jul 30, 2009 | Boris Recommends, E-newsletter Publishing, Email List Management, Email Marketing, Email Service Providers
When looking for a suitable Email Service Provider to provide you with the online system to manage your email marketing campaigns ask yourself these two questions: Do I need to handle multiple opt-in lists? Do I need a sequential auto-responder? This will narrow down...
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