by Boris Mahovac | Mar 14, 2010 | Email Delivery Best Practices, Email Design, Email Marketing, Email Service Providers, Managing Email, Tracking and Split Testing
Have you noticed in Gmail that some URLs are clickable and some are not? Recently, email marketers, and other people who are using this powerful marketing channel, started noticing that some URLs are working and some are not! What’s the mystery? I sent a few...
by Boris Mahovac | Jan 22, 2009 | E-newsletter Publishing, Email Delivery Best Practices, Email List Management, Email Marketing, Email Service Providers, Managing Email, Tracking Email Opens
I know statistics can be a royal bore, but there’s this one piece of statistical information you really should pay attention to — your email campaign bounce rates. Regardless of which Email Service Provider (ESP) you’re using, you should be able to...
by Boris Mahovac | Jan 5, 2009 | Managing Email
Although my business depends on email, I don’t check my emails on a regular basis. As a matter of fact my email program is not active non-stop. If I’d do this, then it would disrupt me every 15 minutes as new emails come in. Most people, however, do have...
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