Email marketing is still one of the best ways to grow your business. In fact, according to the Direct Marketing Association latest statistics, email marketing still has the highest rate of return on investment (ROI) among all other marketing channels.
The trouble is, most solo professionals and small business owners don’t bother to learn how to do email marketing properly. The best solution is to use an online email marketing tool, such as Aweber. This is a service that helps you create an attractive email newsletter or flyer, manage your list, and what’s very important, your email marketing campaign will be following the law. If you’re in Canada, for example, very soon a bill will become law that will require senders to allow their subscriber to remove themselves from a list by clicking a link. Using email marketing software, such as Aweber, will make your life easier.