Have you noticed in Gmail that some URLs are clickable and some are not?
Recently, email marketers, and other people who are using this powerful marketing channel, started noticing that some URLs are working and some are not! What’s the mystery?
I sent a few test emails to my own Gmail account and here’s what one looks like in this screen shot:
As you can see, links which contain a mix of upper- and lower-case letters, and no “www” are not functional links.
I don’t know if this is a deliberate “feature” or a bug in the Gmail web client, but as email marketers we need to be aware of this quirk, and find a workaround, which is actually simple: if you like to use some caps in your URLs for emphasis, all you need to do is add “www.” and they will work just fine.
Alternatively, you can use ALLCAPS.COM or onlylowercase.com and they should work as well.
This is only a problem in plain text emails, which email marketers usually use in auto-responders. If you’re using HTML to format your e-newsletter or other email marketing messages, all your links will work fine in Gmail.
Thanks to Denise Wakeman for alerting me to this problem.