by Boris Mahovac | Mar 19, 2015 | Affiliate Marketing, E-newsletter Publishing, Email List Building, Email Marketing
If you’ve been involved with online marketing I’m sure you’ve heard the saying ‘the money is in the list.’ The reason that marketers rave about the virtues of creating your own list is simply because it works. Basically a list is simply a bunch of contacts...
by Boris Mahovac | Oct 15, 2012 | E-newsletter Publishing, Email Marketing, Email Service Providers
Send Your First Email Newsletter Today – AWeber Communications Email marketing is still one of the best ways to grow your business. In fact, according to the Direct Marketing Association latest statistics, email marketing still has the highest rate of return on...
by Boris Mahovac | Aug 16, 2010 | E-newsletter Publishing, Email Delivery Best Practices, Email List Management, Email Marketing, Tracking and Split Testing, Tracking Email Opens
A recent Marketing Sherpa article about average open rates published this interesting chart. The research was compiled based on data from nearly 1,500 marketers. The chart compares the performance of B2B email newsletters to the performance of B2C e-newsletters in...
by Boris Mahovac | Jul 20, 2010 | E-newsletter Publishing, Email Delivery Best Practices, Email Marketing, Email Service Providers, Tracking Email Opens
One of the benefits of using a dedicated email service provider (ESP) to send out your business email newsletter are the various statistics they will be able to provide to you. One of those you should pay particular attention to are bounces and bounce rate. Your...
by Boris Mahovac | Jun 23, 2010 | Boris Recommends, E-newsletter Publishing, Email List Management, Email Marketing, Email Service Providers
Over the years I’ve tried about a dozen or so Email Service Providers (ESPs), and now I regularly use iContact. If you’re thinking of switching ESPs, or are considering getting into opt-in email marketing for your small business or solo practice, iContact...
by Boris Mahovac | Feb 11, 2010 | E-newsletter Publishing, Email Design, Email Marketing, Email Service Providers, Social Media Marketing
One of two Email Service Providers that I use and recommend is MadMimi. Apart from having the best customer service I’ve ever had the pleasure dealing with, they have the most elegant, easy-to-use and powerfully simple email editor on the market. Ever since the...
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