by Boris Mahovac | Jul 1, 2008 | E-newsletter Publishing, Email Delivery Best Practices, Email List Building, Email Marketing, Email Service Providers
You can avoid being labelled as a spammer if you ask yourself the following questions: Do I Have Permission to Send Email? On your web site, collect visitors’ email address and first name, in exchange for a free report (white paper/worksheet/check list/Q&A/10 Top...
by Boris Mahovac | Jun 30, 2008 | Branding for Small Business, E-newsletter Publishing, Email Design, Email Marketing, Small Business Marketing, Web Site Development
Don’t copy what others are doing. Try to find your own style, your own voice. Again, you’re creating a relationship with your audience, and how can you do that if you’re copying someone else’s style? The only way you can create that...
by Boris Mahovac | Jun 27, 2008 | Driving Traffic to Your site, E-newsletter Publishing, Email Delivery Best Practices, Email List Building, Email List Management, Email Marketing, Small Business Marketing
Don’t buy or rent email lists, unless you know 110% that the company who offers such lists is kosher. If anyone offers you a list of 1 million emails for $99, or whatever price, run like crazy from them. Same applies to joining online list services, such...
by Boris Mahovac | Jun 23, 2008 | Testimonials
I forwarded a copy of your last e-zine to my client where you reviewed 4 [Email Service Providers] along with your assessment of iContact. I also recommended that they also sign up for your e-zine which has some great content every issue. Thanks again for taking a...
by Boris Mahovac | Jun 11, 2008 | Tele-seminars
Tomorrow night I will be interviewed by AnaMaria Herrera for a free tele-seminar on email marketing. AnaMaria is an Emotional Freedom Technique practitioner from Santa Barbara, California, and although the tele-seminar is intended for her fellow EFT practitioners, you...
by Boris Mahovac | Jun 1, 2008 | E-newsletter Publishing, Email Delivery Best Practices, Email Design, Email List Management, Email Marketing, Email Service Providers, Small Business Marketing
Programs such as Outlook, Eudora, Thunderbird or online email services such as Yahoo, or Hotmail are not to be used. They may be free to use, but will not give you all the options you might like to have, and besides, may also be unlawful, depending on your country’s...
by Boris Mahovac | May 30, 2008 | Blogging for Business, Boris Recommends, Driving Traffic to Your site, Email List Building, On Line Networking, Search Engine Optimization, SEO for Article Writing, Small Business Marketing, Web Site Development
The word “blog” itself comes from “web log”, so “blog” for short. Ever since Google acquired Blogger in 2003, this medium has been on the rise. Today even companies such as General Motors run blogs. Here are five reasons why you should have a blog for your small...
by Boris Mahovac | May 28, 2008 | Blogging for Business, Boris Recommends, Driving Traffic to Your site, Email List Building, Search Engine Optimization, Small Business Marketing, Web Site Development
Do you have a blog? A few days ago I started playing with WordPress for my blog. For weeks I’ve been trying to figure out which technology would be best, and have settled on WordPress for two main reasons: It allows me to create “static” pages, so I can have a site...
by Boris Mahovac | May 28, 2008 | Email Marketing, Personal
Things have been a bit crazy here at YourEzineCoach.com since my wife reluctantly decided to try on the entrepreneurial hat for size. We now share “my” office and I can tell you, it’s working out quite nicely – better than I expected, to be frank 🙂 After less...
by Boris Mahovac | May 14, 2008 | Email Marketing
Does your Email service Provider (ESP) provide you with reports on your email campaigns? Do you track your email opens? Can you see who and when opened your emails, clicked on which links, unsubscribed from your list, reported it as spam, etc? If you answered yes,...
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