by Boris Mahovac | Aug 1, 2007 | Article Writing, Driving Traffic to Your site, E-newsletter Publishing, Email List Building, Email Marketing
Find ezines whose target market matches yours, but whose publishers are not direct competitors. Try to find ezines that are complimentary to yours, e.g. a winemaker might want to place an ad with an event organizer, or a chef. Contact them to see if they accept...
by Boris Mahovac | Jul 31, 2007 | E-newsletter Publishing, Email List Building, Email Marketing, Small Business Marketing, Web Site Development
If you are an ezine publisher/email marketer, or you are considering becoming one in the near future, then the importance of having your own email list cannot be stressed enough: the money is in the list. You can have the best widget on the planet, or the best...
by Boris Mahovac | Jul 31, 2007 | Personal
Back in April, just after Earth Day, I wrote about switching my house (and my biz) to Bullfrog Power, a green energy retailer. Now that the summer is finally delivering higher temperatures I feel much better turning on the A/C knowing that the electricity it uses...
by Boris Mahovac | Jul 3, 2007 | Driving Traffic to Your site, Personal
July 1st is Canada Day, a public holiday in this country. My family celebrated it by going strawberry picking and making home-made jam on Saturday, then on Sunday we spent the day doing fun things with the kids around town. Monday we took the kids to African Lion...
by Boris Mahovac | Jul 3, 2007 | Article Writing, Driving Traffic to Your site, Email Marketing, Email Service Providers, Keywords, SEO for Article Writing, Small Business Marketing, Web Site Development
A few tips on how you can get visitors on a shoestring. It will take some time to generate results, but you’ll be smiling knowing you’re not spending a dime on these techniques. Of course, if you need immediate results – say you’re having a promotion...
by Boris Mahovac | Jun 19, 2007 | Email Design, Email Marketing, Small Business Marketing
If you are thinking of, or you already are, using email marketing to grow your business, then you’re a smart entrepreneur. Capturing email addresses of your clients and especially prospects, will enable you to follow up with them on a regular basis. Next thing...
by Boris Mahovac | Jun 18, 2007 | Email Design, Email Marketing
The other day I was showing the online version of my ezine on email marketing to a client, and was quite surprised to see that the nicely designed layout did not display properly on his Windows PC (I personally use Apple Mac). For some reason, all of the text appeared...
by Boris Mahovac | May 31, 2007 | Boris Recommends
For professional audio solutions call Caleb Scoville of North Bank Audio Solutions, and tell him I sent you. He can record your live events, audio info-products and generally help you with anything related to audio. Here’s a snapshot of Caleb and me at the 2007...
by Boris Mahovac | May 31, 2007 | Audio and Video On Line, Tele-seminars
There are two main players in this arena: Audio Acrobat and Audio Generator. (UPDATE: A third contender has recently entered the arena, called TalkStream. I haven’t had a chance to try it out yet, but I have a feeling it’ll be quite good, considering it is the latest...
by Boris Mahovac | May 29, 2007 | Audio and Video On Line, Small Business Marketing, Web Site Development
OK, so you have a web site up. Chances are, your site is mute. You may have pretty graphics on it, but if there’s no sound you’re missing a lot. If you are a solopreneur, using audio will be one more way you can establish a personal connection in an effort...
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