by Boris Mahovac | Aug 28, 2007 | Personal
Last Saturday my wife and I took the kids to Ontario Place, Toronto. It was a rainy day, but that didn’t stop us from having some fun. Too bad it didn’t rain in Greece, where lives are being lost to wild fires. Please consider contacting your local Red Cross or...
by Boris Mahovac | Aug 28, 2007 | E-newsletter Publishing, Email Delivery Best Practices, Email List Building, Email Marketing, Email Service Providers, Small Business Marketing, Web Site Development
Q: Adam from Manchester, U.K., sent in this note: “I am having a hard time figuring out how to deal with a high percentage of people who come to my web site, signup for my e-zine but never confirm their email address. Sometimes this is as high as 60% of total...
by Boris Mahovac | Aug 20, 2007 | Driving Traffic to Your site, E-newsletter Publishing, Email List Building, Email Marketing, Email Service Providers, Off Line Marketing Strategies, Small Business Marketing, Tracking and Split Testing
This is an off line method of building your list, but you will be driving traffic to your web site, where your prospects can sign up. You will achieve best results if you can find a newspaper or magazine whose readership is your target market. For example, if you were...
by Boris Mahovac | Aug 18, 2007 | Driving Traffic to Your site, E-newsletter Publishing, Email List Building, Email Marketing, Email Service Providers, Joint Ventures and Pertnerships, Small Business Marketing, Web Site Development
With co-registration, you advertise your ezine along one or more other advertisers. A prospect can then sign up for one or more ezines at the same time. You can set this up as a joint venture (free) with one or more ezine publishers or use a co-registration service...
by Boris Mahovac | Aug 16, 2007 | Article Writing, Driving Traffic to Your site, E-newsletter Publishing, Email List Building, Email Marketing, Small Business Marketing
There are a number of these services available on the net, the one I recommend is New-List.com (free). These directories will show your ezine description or ad to anyone looking for information on a given subject. Another good spot to look is DirectoryOfEzines.com...
by Boris Mahovac | Aug 14, 2007 | Personal
Just returned from a week-long vacation! At least once a year we visit Ted and Irene’s Birch View B&B, near Lion’s Head, smack in the middle of Bruce Peninsula (Ontario). This elderly couple make us feel like family. The kids and our dog had a blast on the sandy...
by Boris Mahovac | Aug 14, 2007 | Article Writing, Driving Traffic to Your site, E-newsletter Publishing, Email List Building, Email Marketing, Small Business Marketing
If you are already publishing your newsletter or ezine, you have articles. You can write them yourself, or have them written by a freelance copywriter (see elance.com and similar sites). Distribute your articles to article directories. These are mostly free web sites...
by Boris Mahovac | Aug 5, 2007 | Business Networking, Driving Traffic to Your site, E-newsletter Publishing, Email List Building, Email Marketing, Seminars and Live Events, Small Business Marketing, Tracking and Split Testing
OK, when’s the last time you updated your business card? Take a look at it now, and see if there’s room for improvement. Here are some tips: use both sides of the card to deliver your message; have a clear, benefit-driven statement that addresses your...
by Boris Mahovac | Aug 4, 2007 | Driving Traffic to Your site, Email List Building, Email Marketing, Tracking and Split Testing
Email is fine, easy and (almost) free, but nothing beats the deliverability of the good old post office! Send out custom postcards to stand out from the crowd. Again, use tracking to determine how your postcard campaigns are converting by setting up a special URL,...
by Boris Mahovac | Aug 2, 2007 | Affiliate Marketing, Driving Traffic to Your site, Email List Building, Small Business Marketing
Simply put, an affiliate program allows you to grow your list and make more sales at the same time. When other people join your affiliate program, they agree to promote you, your products or services on their own time and using their own resources. In exchange, you...
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