A few tips on how you can get visitors on a shoestring.
It will take some time to generate results, but you’ll be smiling knowing you’re not spending a dime on these techniques. Of course, if you need immediate results – say you’re having a promotion or sale – your must use other tactics, such as pay-per-click advertising (PPC).
1. Join on-line forums and communities.
The great thing about them is that you can target a certain demographic that you are looking for. You can discuss about lots of things about your niche. With on-line communities and forums you can build a reputation for your company. By sharing your knowledge, you will establish yourself as an expert in your field, and people will start to trust you.
2. Publish an e-newsletter, or ezine.
Write articles to share your expertise with your target audience. Make sure at least 50% of the content in your ezine is useful information, not devoted to promoting your services or products. If you make it really interesting, more people will sign up for your newsletter and recommend it to other people. The more people who sign up for your newsletter, the more people there will be that will go to your site. A simple 300-word article once a month will do wonders!
You will need to sign up with an Email Service Provider, such as Constant Contact, GetResponse, 1ShoppingCart and AWeber. Service costs range from about $10 per month, which could bring thousands in new revenue. Actually, you can host a web site and an ezine for $15 a month – peanuts compared to what it can bring to your business!
3. Trade links with other sites.
You don’t have to spend a cent. All you have to do is reach an agreement with another business owner. With exchanging links, the efforts both sites do will benefit both sites. Best policy here is to trade links with sites that are somehow related to yours, e.g. a photographer might share links with a graphic designer and a copywriter.
4. Write articles.
If you publish an ezine (but even if you don’t) reuse the articles and submit them to article directories. They will be found by people that have an interest in your product/service. Writing articles that provide good service and knowledge will position you as an expert.
There are many article directories where you can post your articles. When people find interest in your articles they are very likely to visit your web site as well. Make sure you include a link to you site and a brief description of your company at the end of the article (this is called a resource box). Here’s a list of highly-ranked article directories.
5. Write keyword-rich content for your web site or blog.
Most search engines look for the keywords and keyword phrases you use on your site. You can hire a professional copy-writer, or you could also write your own copy, but you have to write content for your site that is highly informational and relevant to your field of expertise.
Generally, internet users use search engines to find what they are looking for. Nadica, my ‘trouble-and-strife’, as my Cockney friends would put it, looks up recipes, finds a B&B that accepts both dogs and kids, which would be close to impossible without a search engine.
With the right keywords used throughout your site, you could get high rankings in search engine results without the costs of pay-per-click.
All of these methods will drive highly targeted visitors to your site. All it takes is a bit of effort on your part, and patience – so build it and they will come.