by Boris Mahovac | Jan 5, 2008 | Personal
Wow, it’s only been a week and I’ve already broken one of my 2008 New Year’s resolutions – to eat less sweets! Oh well, nobody’s perfect. I don’t know about you, perhaps it’s nice and warm where you live, but about this time of year my family and I we start...
by Boris Mahovac | Dec 18, 2007 | Personal
Last Saturday my wife and I went to town for André Rieu’s fabulous concert. Although we live only 45 minutes from downtown Toronto, it took us 2 hours to get to the Skydome (I refuse to call it by its proper, new name “The Rogers Centre”). Good thing the concert...
by Boris Mahovac | Dec 18, 2007 | E-newsletter Publishing, Email Delivery Best Practices, Email List Management, Email Service Providers, Small Business Marketing, Tracking and Split Testing, Tracking Email Opens
I get this kind of question a lot, and also see it posted on online forums hosted by various ESPs. The questions is: “Should I resend an email (ezine, offer, solo mailing) to my whole list or only to those that have not opened (or responded to) the original send?”...
by Boris Mahovac | Dec 9, 2007 | Driving Traffic to Your site, E-newsletter Publishing, Email List Building, Email Marketing, Email Service Providers, Small Business Marketing
If you’ve been around the Internet marketing arena for a while you must have seen these a lot. Almost every web site you visit offers some kind of freebie to entice you to sign up. Most marketers offer this incentive in a form of a special report (such as my The 4...
by Boris Mahovac | Dec 4, 2007 | Email Marketing, Email Service Providers, Small Business Marketing
The best way to promote certain types of products and services is not by publishing articles that are related to your offering. Articles are a staple content for email newsletters, or ezines, but for some products, it’s much more effective to send your prospects and...
by Boris Mahovac | Nov 29, 2007 | Testimonials
My name is Denis Porlier and I run an award-winning make-your-own wine shop called The Glass Half Full. I’ve known Boris for a couple of years now, and over the years he’s provided us with valuable advice, products and services that have helped us build...
by Boris Mahovac | Nov 28, 2007 | Testimonials
I’ve just finished listening to Boris’ and Glen’s tele-seminar. I’m happy to give this testimonial since I was really pleased with this teleseminar. Firstly: I really appreciated their no-nonsense approach to marketing and their teaching style....
by Boris Mahovac | Nov 20, 2007 | E-newsletter Publishing, Email Marketing, Email Service Providers, Small Business Marketing
If you ever considered publishing and e-newsletter but hear yourself saying: “Ezines sound like a great way to stay in touch with clients and prospects, but I just don’t have the time. Is there an easier way to accomplish the same thing without committing to a regular...
by Boris Mahovac | Nov 6, 2007 | Boris Recommends, Driving Traffic to Your site, Email List Building, Off Line Marketing Strategies, Small Business Marketing, Tracking and Split Testing
Using email for your marketing purposes is very powerful, easy and (almost) free, and is still the most effective way to reach your customers/clients. However, sometimes it pays off to go off-line and use traditional methods for generating leads or new business....
by Boris Mahovac | Oct 27, 2007 | Affiliate Marketing, Driving Traffic to Your site, Joint Ventures and Pertnerships, Off Line Marketing Strategies, SEO for Affiliate Marketing, Small Business Marketing
Finally, once you have your products or services you’d like others to promote, and you have a system in place to track visitors, sales and affiliate commissions, you’re now ready to start promoting your affiliate program. A good place to start is a list of your own...
Recent Comments