by Boris Mahovac | Jun 27, 2008 | Driving Traffic to Your site, E-newsletter Publishing, Email Delivery Best Practices, Email List Building, Email List Management, Email Marketing, Small Business Marketing
Don’t buy or rent email lists, unless you know 110% that the company who offers such lists is kosher. If anyone offers you a list of 1 million emails for $99, or whatever price, run like crazy from them. Same applies to joining online list services, such...
by Boris Mahovac | Jun 1, 2008 | E-newsletter Publishing, Email Delivery Best Practices, Email Design, Email List Management, Email Marketing, Email Service Providers, Small Business Marketing
Programs such as Outlook, Eudora, Thunderbird or online email services such as Yahoo, or Hotmail are not to be used. They may be free to use, but will not give you all the options you might like to have, and besides, may also be unlawful, depending on your country’s...
by Boris Mahovac | Dec 18, 2007 | E-newsletter Publishing, Email Delivery Best Practices, Email List Management, Email Service Providers, Small Business Marketing, Tracking and Split Testing, Tracking Email Opens
I get this kind of question a lot, and also see it posted on online forums hosted by various ESPs. The questions is: “Should I resend an email (ezine, offer, solo mailing) to my whole list or only to those that have not opened (or responded to) the original send?”...
by Boris Mahovac | Dec 9, 2007 | Driving Traffic to Your site, E-newsletter Publishing, Email List Building, Email Marketing, Email Service Providers, Small Business Marketing
If you’ve been around the Internet marketing arena for a while you must have seen these a lot. Almost every web site you visit offers some kind of freebie to entice you to sign up. Most marketers offer this incentive in a form of a special report (such as my The 4...
by Boris Mahovac | Nov 20, 2007 | E-newsletter Publishing, Email Marketing, Email Service Providers, Small Business Marketing
If you ever considered publishing and e-newsletter but hear yourself saying: “Ezines sound like a great way to stay in touch with clients and prospects, but I just don’t have the time. Is there an easier way to accomplish the same thing without committing to a regular...
by Boris Mahovac | Sep 25, 2007 | E-newsletter Publishing, Email Delivery Best Practices, Email List Management, Email Marketing, Email Service Providers
Moving to double opt-in is a good idea, but you have to be careful how you implement it, otherwise you may end up inadvertently decimating your list! Although the following instructions are specific to Constant Contact, the principle is applicable to other Email...
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