by Boris Mahovac | Jul 28, 2008 | Affiliate Marketing, Driving Traffic to Your site, E-newsletter Publishing, Email Marketing, Selling Online, Small Business Marketing, Tracking and Split Testing, Tracking Email Opens, Web Site Development
First, let’s talk about your ezine, or e-newsletter. If you intend to publish an informative ezine, do not expect much direct sales from it. Why is this? Because the primary purpose of your newsletter is to establish your credibility, expertise and to create...
by Boris Mahovac | Jul 12, 2008 | E-newsletter Publishing, Email Delivery Best Practices, Email Marketing, Small Business Marketing
Although this one seems obvious, unfortunately the situation is far from being clear and simple. It is one thing to follow the law and obey all the rules, but ultimately spam is in the eyes of the beholder! This means it is your audience, your subscribers who are the...
by Boris Mahovac | Jul 9, 2008 | E-newsletter Publishing, Email Delivery Best Practices, Email List Building, Email Marketing
The Can-SPAM act is in force in the US (other laws in other countries, but if your Email Service Provider is doing business in the US, and/or your email subscribers reside in the US, than your email marketing also must be CAN-SPAM compliant!) In short: Subject lines...
by Boris Mahovac | Jul 9, 2008 | E-newsletter Publishing, Personal
This last Monday, I was having a coffee at the Williams Coffee Bar on Trafalgar and Dundas, in Oakville, writing an article for this week’s ezine, when an email came in from “Writing That Works” announcing the APEX 2008 Awards. I eagerly opened it, because this year I...
by Boris Mahovac | Jul 1, 2008 | E-newsletter Publishing, Email Delivery Best Practices, Email List Building, Email Marketing, Email Service Providers
You can avoid being labelled as a spammer if you ask yourself the following questions: Do I Have Permission to Send Email? On your web site, collect visitors’ email address and first name, in exchange for a free report (white paper/worksheet/check list/Q&A/10 Top...
by Boris Mahovac | Jun 30, 2008 | Branding for Small Business, E-newsletter Publishing, Email Design, Email Marketing, Small Business Marketing, Web Site Development
Don’t copy what others are doing. Try to find your own style, your own voice. Again, you’re creating a relationship with your audience, and how can you do that if you’re copying someone else’s style? The only way you can create that...
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