by Boris Mahovac | May 28, 2008 | Blogging for Business, Boris Recommends, Driving Traffic to Your site, Email List Building, Search Engine Optimization, Small Business Marketing, Web Site Development
Do you have a blog? A few days ago I started playing with WordPress for my blog. For weeks I’ve been trying to figure out which technology would be best, and have settled on WordPress for two main reasons: It allows me to create “static” pages, so I can have a site...
by Boris Mahovac | Apr 2, 2008 | Business Networking, Driving Traffic to Your site, On Line Networking, Small Business Marketing, Social Media Marketing, Web Site Development
Some years ago personal development guru Mark Victor Hansen said “Your net-work determines your net-worth.” You’ve probably also heard the saying “It’s not what you know, it’s who you know,” and that’s actually better said “it’s who knows you.” In the previous issue...
by Boris Mahovac | Dec 18, 2007 | E-newsletter Publishing, Email Delivery Best Practices, Email List Management, Email Service Providers, Small Business Marketing, Tracking and Split Testing, Tracking Email Opens
I get this kind of question a lot, and also see it posted on online forums hosted by various ESPs. The questions is: “Should I resend an email (ezine, offer, solo mailing) to my whole list or only to those that have not opened (or responded to) the original send?”...
by Boris Mahovac | Dec 9, 2007 | Driving Traffic to Your site, E-newsletter Publishing, Email List Building, Email Marketing, Email Service Providers, Small Business Marketing
If you’ve been around the Internet marketing arena for a while you must have seen these a lot. Almost every web site you visit offers some kind of freebie to entice you to sign up. Most marketers offer this incentive in a form of a special report (such as my The 4...
by Boris Mahovac | Dec 4, 2007 | Email Marketing, Email Service Providers, Small Business Marketing
The best way to promote certain types of products and services is not by publishing articles that are related to your offering. Articles are a staple content for email newsletters, or ezines, but for some products, it’s much more effective to send your prospects and...
by Boris Mahovac | Nov 20, 2007 | E-newsletter Publishing, Email Marketing, Email Service Providers, Small Business Marketing
If you ever considered publishing and e-newsletter but hear yourself saying: “Ezines sound like a great way to stay in touch with clients and prospects, but I just don’t have the time. Is there an easier way to accomplish the same thing without committing to a regular...
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