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I just realised I have 100 published blog posts. To celebrate this insignificant fact I decided to give away my entire product line to whoever buys anything in the next 12 hours, limited to the first 100 people. Starting now, at 8:00 pm ET - ending at 8:00 am ET.
Since I don’t want to create any special links or discount codes, simply buy anything you like and I’ll refund it to you asap (less the usual PayPal processing fee so I don’t end up in the red with this crazy thing).
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An interesting question regarding email subscribers vs. blog subscribers was asked recently on Linkedin. In a nutshell Lisa Bowen was wondering:
Can a blog-subscription email list be used for general company announcements and email newsletter blasts?
I personally separate the two types of subscribers and recommend that my clients do so as well. Although this practice may be perfectly legal under CAN-SPAM, I consider it not very ethical.
However, depending on how you phrase the ad copy in your pop-up, you may get away with it, e.g. if you say: “Sign up for updates from my blog and also receive my ezine.”
Be aware, though, that the spam issue is ultimately in the eyes of the subscriber.
Additionally, problems may arise when somebody opts out. Because these two lists are usually handled by two separate systems, you need to manually update one of them. Ideally, your email service provider would have some sort of RSS Feed plugin or connectivity. Email Service Provider MadMimi recently introduced this upgrade to their very slick email publishing platform. iContact has it, Aweber, too, I think. GetResponse also has a limited feature which allows you to send an automated email to your ezine subscribers announcing the new content is available on your blog, but it doesn’t actually deliver your blog content by email.
I use FeedBurner for handling email subscriptions to my blog and it can only collect the email address, not the name of the subscriber. This is just one of the reasons I wouldn’t use the blog subscribers list the same way I would any of my other confirmed opt-in email marketing lists.
What do you think? How do you let your blog subscibers mingle with the ezine subscribers?
I decided at the last minute to attend Boris’ latest email marketing workshop and I am extremely glad I did. The 4 hour session was filled with tons of valuable internet based information including how to improve your web search rankings and of course how to enhance your business sales through email marketing.
This was the best value for money seminar I have attended in many years.
A great seminar, Boris!Dennis Heathcote
Co-President at D&K Imports Inc.
DandKimports.com
Note: This testimonial was originally published as a recommendation on Linkedin
If you ever attended one of my seminars, please leave your own comment - Thanks!
Boris’s seminar was filled with incredible, usable information on how to make my business more visible on the web. His deep understanding of the inner workings of the web and email is apparent and his presentation is very interactive. This seminar is a must for anyone who is interested in learning internet/email best practices and how to maximize this effective marketing medium.
Boris’ Top qualities: Great Results, Personable, Expert
Nelson Martins
General Manager at DiPaolo CNC Retrofit Ltd
DiPaoloCNC.com
Note: This testimonial was originally published as a recommendation on Linkedin
If you ever attended one of my seminars, please leave your own comment - Thanks!