Are You Blogging Yet?

by | May 28, 2008 | Blogging for Business, Boris Recommends, Driving Traffic to Your site, Email List Building, Search Engine Optimization, Small Business Marketing, Web Site Development

WordPress for DummiesDo you have a blog? A few days ago I started playing with WordPress for my blog. For weeks I’ve been trying to figure out which technology would be best, and have settled on WordPress for two main reasons:

  1. It allows me to create “static” pages, so I can have a site that looks like a regular web site, with menus such as “About,” “Products,” “Services,” and so on, and at the same time have a blog going.
    and,
  2. Second, I prefer to install the WP software on my own server, rather than use the hosted version of WP (i.e. WordPress.com) or other software, such as Blogger or TypePad, because it’s better for Search Engine Optimization. All the pages are sitting on my server/domain and are being indexed here, not at some blog hosting company.

Once word of advice, from my own experience: If you’re looking to save a few bucks and opt for a free blog, I wouldn’t recommend Blogger. Although it’s a good platform and all that, and being owned by Google can’t hurt these days, what I don’t like about it is the feature they have at the top of each blog, which is a link to “Next blog”: a few times I tried clicking it I ended up on blogs that I wouldn’t want my kids to see, if you know what I mean.

If you have a web site, consider re-doing it using WordPress, then you can enjoy the best of both worlds – and Google and other search engines will just love it so much more!