Your Ezine Coach Blog

VerticalResponse Now Offers Flat-Rate Unlimited Emails

Boris Mahovac - Your Ezine Coach — Mon, 03 Nov 2008 20:21:01 +0000

One of the world’s most respected email and direct marketing service providers, VerticalResponse, now offers flat-rate unlimited email sending service options by monthly subscription. This was announced on October 28. Until this announcement, if you wanted to email your list of 6,000 opt-in subscribers it would have cost you $72 per send. Switching to one of [...]

Young Adults Prefer Email Ads to Social Media Sites Ads

Boris Mahovac - Your Ezine Coach — Thu, 23 Oct 2008 14:58:27 +0000

Consumers in the 18-to-34 age bracket are more likely to respond to marketing messages received by email than to advertising they see while using social networks such as Facebook, MySpace, etc. according to new research published in a white paper from Ball State University and ExactTarget.

Great Web Design Testing Tool - BrowserShots.org

Boris Mahovac - Your Ezine Coach — Tue, 07 Oct 2008 18:09:08 +0000

If you’re developing web pages, blogs or landing pages for your products or services, do you know how your beautiful pages look on other browsers and platforms? For example, I use Mac and my main browser is FireFox, and sometimes I use Apple’s own Safari. I also have a PC laptop for checking how my [...]

SEO for Blogs: WordPress vs. TypePad

Boris Mahovac - Your Ezine Coach — Fri, 29 Aug 2008 19:51:23 +0000

WordPress vs. TypePad in terms of how they handle links, permalinks and trackbacks, and this affects your blog's page rank on Google and other search engines.

AWeber: Top-Rated Email Service Provider and Autoresponder Service

Boris Mahovac - Your Ezine Coach — Sat, 16 Aug 2008 01:53:31 +0000

AWeber is one of the top-rated autoresponder services, offering high deliverability rates, top-notch email marketing features, and very affordable rates.

Client Testimonial: Lisa Kline on Consulting

Boris Mahovac - Your Ezine Coach — Mon, 04 Aug 2008 13:17:55 +0000

I read an answer from Boris on Linkedin which really impressed me so I contacted him to see if he could help me understand how e-mail marketing might help my book and marketing printing business. He offered to consult with me and spent over an hour with me on the phone giving me many tips [...]

How to Make Money with Email Marketing: Send Email Promotions

Boris Mahovac - Your Ezine Coach — Mon, 28 Jul 2008 22:34:10 +0000

The most money you're going to make is through so-called promo-emails, or some people call them solo mailings. While your ezine may have several articles, reviews, comments, recommendations, etc., in a promo email you will concentrate on promoting just one product or service.

How to Make Money with Email Marketing: Process Payments Online

Boris Mahovac - Your Ezine Coach — Fri, 25 Jul 2008 22:20:09 +0000

The easiest and quickest way is to set up a PayPal account. First of all, let me dismiss any notions you might have about PayPal being a Mickey Mouse solution that’s not appropriate for serious on line business transactions. There are several, successful, internet marketers who make millions on line, and they use PayPal as their payment [...]

How to Make Money with Email Marketing: Find Something to Sell

Boris Mahovac - Your Ezine Coach — Wed, 23 Jul 2008 22:06:14 +0000

This may sound simplistic and obvious, but let me elaborate on that, so you’ll see what I mean. Several of my existing clients whom I am coaching in taking their business on line, thought that they had nothing to sell. They are professional service providers such as life coaches, alternative health practitioners, etc. For example, I have a client [...]

Email Marketing Basics: Don’t Send SPAM

Boris Mahovac - Your Ezine Coach — Sat, 12 Jul 2008 19:39:09 +0000

Although this one seems obvious, unfortunately the situation is far from being clear and simple. It is one thing to follow the law and obey all the rules, but ultimately spam is in the eyes of the beholder! This means it is your audience, your subscribers who are the judge and jury and executioner who have [...]