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Your Email Marketing Questions Answered FAST!

9
Jun

Did you know that 70% of all sales now start as research on the Internet – are your ideal clients finding you?

Invest 3 hours and I guarantee I will teach you how to:

1
Attract Contacts (Generate Leads)
  • creating a powerful online presence
    • what makes a good web site: basics of design, layout and content
    • search engines: basics of SEO or how to build a Google-friendly site
    • web site is not enough – what else you need online
  • attracting visitors (contacts) with relevant and useful content
    • blogging
    • article writing
    • participating in online forums, etc.
    • online networking (Facebook, Linkedin, Twitter)
  • entice visitors to sign up to receive more information about you and your services or products with
    • discount coupons
    • special reports or whitepapers on your topic of expertise
    • regularly published email newsletters
  • how to integrate all your online efforts
2
Build Relationships

(or, How to Get Prospects to Know, Like and Trust You)

  • follow up with automated and semi-automated messages, delivering your expertise via email
  • create communities, followers and friends
  • engage with your audience in a meaningful conversation
  • once they know, like and trust you they’ll be ready for the final step
3
Close Deals
(or, How to Convert “Friends” to “Raving Fans”)
  • use gentle email marketing tactics to introduce your services or products to your contacts
  • close deals on line or off line – depending on your business model
  • finally reach your business goals in 2009 – regardless of the state of the economy

Please visit the Contacts to Clients page to learn more and to register.

Category: Blogging for Business | Driving Traffic to Your site | Email Delivery Best Practices | Email List Building | Email Marketing | Events | Search Engine Optimization | Seminars and Live Events | Small Business Marketing | Social Media Marketing | Web Site Development
    Mad Mimi Email Marketing
    25
    May

    I recently purchased a great little add on for MadMimi called BigTie! for MadMimi. It will automatically copy all of your blog’s subscribers to your MadMimi email marketing account.

    I am testing it now and will publish a full article soon.

    Category: E-newsletter Publishing | Email List Building | Email List Management | Email Marketing | Email Service Providers
      30
      Mar

      In times of recession, most small business owners tend to do the wrong thing: trying to save money by cutting back on their marketing spending. I hope you’re not one of them, and that you know that we must promote our businesses all the time, even when times are great, but even more so in tough times.

      Well, I can say I’ve never been busier, and I’d like to share some of the secrets of how I got myself booked solid for the next several months!

      Join me for a 3-hour training seminar in Oakville and learn how to

      ► Build an Email List
      ► Create Effective Email Campaigns
      ► Get More Clients

      Did you know that Email Marketing has the highest ROI over all other marketing channels?

      In my seminar I will teach you:

      How to Build an Email List of Contacts and Subscribers

      • How to use your web site or blog as a lead generator
      • What you need to sign up visitors to your email list
      • Secrets to generating traffic to your web site, or other online presence
      • How to entice visitors to sign up to receive more information from you

      How to Easily Create Effective Email Newsletters and eFlyers

      • Follow up with automated and semi-automated messages
      • Learn about auto-responders, e-newsletters and email flyers
      • Find out about the technology needed to deliver email marketing messages
      • Learn how to prepare email campaigns yourself

      How to Make More Money with Email

      • You don’t need an e-commerce site to make money with email
      • How to take credit cards, e-cheques and money transfers online
      • Find out the hidden potential in your business – any business
      • Learn how to create products or services to sell online
      • Finally reach your business goals in 2009 – regardless of the state of the economy

      What Do You Get?

      • 3 hours of coaching, tips, strategies you can use immediately
      • You will create your 1st email newsletter – bring your laptop!
      • Ask any questions you might have in Q&A sessions throughout the seminar

      Bonuses:

      • bonus CD audio+PDF presentation of my Email Marketing Tips and Strategies for Solopreneurs a value of $27 on its own
      • Chance to win 50 Tips on Growing your Business Online 2 hours+ videos and eBook package valued at $47
      • Free online Email Publishing Account – use it as long as you want to grow and manage your list
      • Enjoy complimentary refreshments: hot coffee, tea and muffins!

      For more information and to register now visit: iBizAcademy.com/Oakville-Apr-2/

      Want proof?

      See what other small business owners have said about my training courses!

      Category: E-newsletter Publishing | Email List Building | Email Marketing | Email Service Providers | Events | Selling Online | Seminars and Live Events | Small Business Marketing | Social Media Marketing
        20
        Mar

        These two Email Service Providers (ESPs) are as different as they can be.

        Aweber is primarily an auto-responder service, enewsletter service second. To take advantage of all its features, you really need to be familiar with some Internet technologies, such as HTML, FTP and RSS.

        If your intention is to self-publish a company newsletter, then Constant Contact is a better choice (not the best choice, though, but read on). They have an extensive library of ezine templates which can be customized relatively easily. CC provides hosting space for a small number of images, and more can be purchased. Aweber does not offer image hosting, so images need to be uploaded to your web site or blog – by FTP, for example.

        When sending HTML emails, such as newsletters and e-flyers, it is advisable to also send a plain text version along with it, for people who prefer to read text-only emails, or their email programs don’t support HTML, or HTML is blocked by the company firewall. If you’re using one of Constant Contact’s many templates, the system generates the TXT version for you. With Aweber you need to manually create the TXT version which can become tedious quickly. However, a tool such as Premailer can help with that, however your HTML ezine needs to be hosted on your web site for this tool to work.

        If you plan to publish several different email newsletters, and collect subscribers online, then Aweber provides an easier way, as you can have separate sign up forms for each list (newsletter). Aweber also offers pop up sign up forms, which have been proved to be very effective. Also, in terms of user experience during the sign up process, Aweber offers more choices as you can direct subscribers to different pages on your site, for example to deliver a sign up bonus or freebie.

        Constant Contact would be a better choice if you already have an existing list of subscribers, or clients, which you can import into your account. Ideally you would import only people you know would be interested in receiving your newsletters, and have given you permission (either electronically or in person). When importing any number of contacts into an Awber account they are automatically sent a so-called “confirmation” email. This email contains a link each individual contact must click to give you permission to send them additional messages. This process can sometimes decimate your list, even ones which contain previously confirmed contacts. With Constant Contact, it’s up to you if you want to send your contacts this message, or you can confirm them “softly” over time, by including a “reminder” at the top of each email you send them. When a confirmation message is sent, you can not send your contact ANY more messages until they click on the confirmation link.

        If it’s important for you to get detailed reports on opens and click-throughs, CC comes ahead of Aweber again. CC offers a very detailed report on how many people were sent an email, how many (and which ones) were opened, who click on which links, and how many times, who forwarded your email to a friend, etc. Aweber (in its basic package) offers limited reporting capabilities, to get the similar reporting to Constant Contact’s you need to upgrade your account.

        If you’re looking for a system to easily create and send email newsletters and e-flyers, consider MadMimi instead of Constant Contact, as it’s much easier to use, at about half the price.

        For a full-featured, yet easy to use auto-responder and newsletter publishing system I know use and recommend iContact.

        Category: Boris Recommends | E-newsletter Publishing | Email Delivery Best Practices | Email Design | Email List Building | Email List Management | Email Marketing | Email Service Providers | Tracking and Split Testing | Tracking Email Opens
          11
          Mar

          MadMimi LogoIf you’re like me then you love to find a great tool that’s easy to use, inexpensive and performs well. One such tool I discovered recently is Email Service Provider MadMimi.com

          If you’ve been in business for some time, and you have a substantial number of clients and contacts and would like to start sending effective but simple-to-create email newsletters and e-flyers to them, MadMimi is a great choice for four reasons:

          1. MadMimi allows you to import your contacts and clients without forcing you to “confirm” each and every subscriber. Using Aweber or KickStartCart may decimate your list if you are not very careful and take a systematic approach to confirming your subscribers. With MadMimi you can “confirm” your subscribers over time in a gentle way.

          2. MadMimi’s simple-yet-sophisticated email creation wizard is so easy to use, anyone with basic computer skills can be off and running in an hour, so you don’t have to hire someone like me to manage your e-newsletter for you :-)

          3. One of the features some of my clients appreciate the most: it’s free, for as long as your email contact list contains fewer than 100 people. Service plans starts at a very affordable US$8 for up to 500 contacts, and you can send as many emails as you like – the service cost is determined by the number of contacts, not by the number of messages you send. No long-term contracts, pay as you go.

          4. On top of that, MadMimi has the most responsive and friendliest support staff of some half dozen Email Service Providers I’ve ever dealt with.

          In case you’re looking for a service that offers autoresponders, MadMimi has that very feature in the works as I write this – and knowing the guys behind it, the service is just going to get better and better. Highly recommended.

          Sign up with MadMimi today even if you’re not ready to start using email for marketing — their free account offer may not last much longer. If you’re already a MadMimi user, share your experience by commenting on this post.

          Category: Boris Recommends | E-newsletter Publishing | Email Marketing | Email Service Providers
            10
            Mar

            View Boris Mahovac's profile on LinkedInYou probably heard that Social Networking is the next great thing (among others), so I’d really be surprised if you never heard of Facebook, but Linkedin is probably one of those hidden-gem online resources you may not be so informed about.

            While Facebook started as a students-only networking site which in the last 2 years has become the place to be online for anyone, including businesses – and big businesses as well – Linkedin started as a closely-knit professional networking site, and remains true to its origins to this day.

            Today Linkedin has over 36 million users world-wide. That’s a great place to hang around if you’re looking to grow your business: either by finding clients or customers to hire you as a consultant, or buy your products. But Linkedin works for you on another level, too: it can provide contacts to help you grow your practise or business by supplying services and/or products you need to grow.

            For example, if you’re a product designer, you can link up with a local speciality print shop owner to supply 3-D decals for your products. The printer can in turn hook you up with engineers she may have in her network to hire you as a consultant – and the circle continues – you get the idea…

            I use Linkedin for both of these purposes I outlined above, but also for one more, not so apparent one: to grow my email marketing list! You see, the way Linkedin is structured, you cannot easily send mass emails to your whole list of contacts, so if you have several hundred, or even several thousand connections, it would be close to impossible, and certainly not very practical to send each one a personalized email.

            That’s why you need to find a way to selectively “move” your Linkedin connections to your own email list (hosted by your Email Service Provider of choice), so that you can reach out to them with information and special offers targeted to their particular needs.

            One way that’s been working for me is: I create events, such as my free tele-seminars, and then use Linkedin’s application called “Events” to create a page where I can describe the event and in effect advertise it. From there I go on to send an invitation to my Linkedin contacts – I can send it to 50 recipients at a time. I only send one invitation and leave it to them to take action: if they are interested they follow up by registering on my web site – outside of Linkedin – in effect adding their name to a special list I create for each event.

            If you’d like to learn more about using Linkedin to generate qualified leads, sign up for my free tele-seminar. Even if you can’t attend the live event, register anyway because you will receive a free audio recording 2-3 days later. The event is scheduled for Wednesday, March 11 at 1 pm ET. Register here.

            Category: Driving Traffic to Your site | Email List Building | Email Marketing | On Line Networking | Social Media Marketing | Tele-seminars
              3
              Mar

              Boris Mahovac is a very efficient and ethical manager of my blog site. He does much for me that I’m not sure he must, but he is a very caring person as well.

              He makes sure that I am aware of gatherings and classes that have an impact on my business. He is more that fair with his pricing and helps with all he can – directing me to business opportunities and making sure my website is current — which is not always easy as I have to have a hand in this procedure and he cannot always get me to comply, so I know I am a trial.

              All in all, I don’t know what I would do without him.

              Thank you for being there for me Boris.

              Sincerely,

              Ann Reimanis
              Ann’s Wellness Works

              Category: Blogging for Business | Testimonials