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27
Aug

images onSome statistics say that as many as half of your email recipients have image display turned off. Are you sure your email campaigns still present useful information even if your ezine subscribers don’t see the images?

images OFFWhen designing HTML email campaigns with images it’s imperative to test your emails in different email clients, such as Apple Mail, Entourage, Eudora, Thunderbird, and online email services, such as Yahoo!, Google Mail and Hotmail, to make sure they look good with images turned off.

Sending and email composed of just images may lower the deliverability of your campaigns. Some ISPs still employ email spam filters which flag any emails with high image-to-text ratios. So talk to your designers to make sure they design your email campaigns in such a way that the message still gets across, even if the images are not displayed.

Here’s a sample from my email production portfolio: A client of mine sends me a TIFF image of their promotion, as designed by their graphic designer. I then slice and dice the image to compose a well-behaved HTML email. This second image shows you how this same email looks without images. As you can see it still shows most of the information, as well as links.

Here are some tips on how to design a good HTML email:

  • use text whenever possible, instead of “text as image”
  • if the background is a solid colour, code is as such without using an image background
  • when you have to use an image, in places where there’s lots of text, make sure you also put all of that text into the ALT tag of the image used.
  • pay attention to how you name the files used in your email campaign, e.g. ezine_masthead.gif is much better than image1.gif
  • when using tables for layout try to do without spanning columns and especially spanning rows
  • sometimes it’s impossible to “translate” what the designer has envisioned into a working HTML email, go ahead and use an image instead, but make sure you use the ALT tag to describe the image.

If you can use most of these tips, you should be OK. Final tip: test, test and test again, and don’t forget your best friend: your email service provider!. Some ESPs may have tools to assist you in testing your emails, so be sure to check them out.

Here’s a related articleEmail Design: 3 Easy Steps to Perfect Email Display

Category: Email Delivery Best Practices | Email Design | Email Marketing | Email Service Providers
    Mad Mimi Email Marketing
    24
    Aug

    Grace AttardI can’t say enough about how much lighter I feel knowing that Boris has my back for my website and my ezine updates. His constant thirst for self learning makes me count on him on a continuous basis because he always has something new to teach me. I have recommended Boris to many of my clients and will confidently and happily do so in the future without hesitation.

    Boris’ Top qualities: Great Results, Good Value, High Integrity

    Grace Attard
    Business Coach and Founder of the e-Spot™

    Note: This testimonial was originally published as a recommendation on Linkedin

    Please leave your own comment – Thanks!

    Category: E-newsletter Publishing | Email List Management | Testimonials | Web Site Development
      30
      Jul

      When looking for a suitable Email Service Provider to provide you with the online system to manage your email marketing campaigns ask yourself these two questions:

      1. Do I need to handle multiple opt-in lists?
      2. Do I need a sequential auto-responder?

      This will narrow down your choices significantly. If you’d like to have people sign up on your website/blog/facebook to different lists and offer them different automated sequential messages (aka auto-responders) then my choice would be iContact – I use it myself and recommend it to my clients.

      For the ultimate in ease of use, try MadMimi.com, I recommend them to my clients who are just starting out, with zero contacts on the list. MadMimi has the most easy-to-use interface of all the ESPs I’ve tried over the years. Their customer service is the best I’ve had the pleasure of dealing with, plus they keep adding features on a regular basis. MadMimi’s free account is a fully-featured one, but is limited to 100 contacts, and you can send as many messages as you want. Read my blog post MadMimi Brings the Fun Back to Sending Email “Blasts”

      Category: Boris Recommends | E-newsletter Publishing | Email List Management | Email Marketing | Email Service Providers
        14
        Jun

        I just realised I have 100 published blog posts. To celebrate this insignificant fact I decided to give away my entire product line to whoever buys anything in the next 12 hours, limited to the first 100 people. Starting now, at 8:00 pm ET – ending at 8:00 am ET.

        Since I don’t want to create any special links or discount codes, simply buy anything you like and I’ll refund it to you asap (less the usual PayPal processing fee so I don’t end up in the red with this crazy thing).

        Category: Boris Recommends
          13
          Jun

          An interesting question regarding email subscribers vs. blog subscribers was asked recently on Linkedin. In a nutshell Lisa Bowen was wondering:

          Can a blog-subscription email list be used for general company announcements and email newsletter blasts?

          I personally separate the two types of subscribers and recommend that my clients do so as well. Although this practice may be perfectly legal under CAN-SPAM, I consider it not very ethical.

          However, depending on how you phrase the ad copy in your pop-up, you may get away with it, e.g. if you say: “Sign up for updates from my blog and also receive my ezine.”

          Be aware, though, that the spam issue is ultimately in the eyes of the subscriber.

          Additionally, problems may arise when somebody opts out. Because these two lists are usually handled by two separate systems, you need to manually update one of them. Ideally, your email service provider would have some sort of RSS Feed plugin or connectivity. Email Service Provider MadMimi recently introduced this upgrade to their very slick email publishing platform. iContact has it, Aweber, too, I think. GetResponse also has a limited feature which allows you to send an automated email to your ezine subscribers announcing the new content is available on your blog, but it doesn’t actually deliver your blog content by email.

          I use FeedBurner for handling email subscriptions to my blog and it can only collect the email address, not the name of the subscriber. This is just one of the reasons I wouldn’t use the blog subscribers list the same way I would any of my other confirmed opt-in email marketing lists.

          What do you think? How do you let your blog subscibers mingle with the ezine subscribers?

          Category: Blogging for Business | E-newsletter Publishing | Email Delivery Best Practices | Email List Building | Email List Management | Email Marketing | Email Service Providers | Small Business Marketing | Web Site Development
            11
            Jun

            I decided at the last minute to attend Boris’ latest email marketing workshop and I am extremely glad I did. The 4 hour session was filled with tons of valuable internet based information including how to improve your web search rankings and of course how to enhance your business sales through email marketing.

            This was the best value for money seminar I have attended in many years.
            A great seminar, Boris!

            Dennis Heathcote
            Co-President at D&K Imports Inc.
            DandKimports.com

            Note: This testimonial was originally published as a recommendation on Linkedin

            If you ever attended one of my seminars, please leave your own comment – Thanks!

            Category: Driving Traffic to Your site | Email Marketing | Events | Search Engine Optimization | Seminars and Live Events | Testimonials | Web Site Development
              10
              Jun

              Nelson MartinsBoris’s seminar was filled with incredible, usable information on how to make my business more visible on the web. His deep understanding of the inner workings of the web and email is apparent and his presentation is very interactive. This seminar is a must for anyone who is interested in learning internet/email best practices and how to maximize this effective marketing medium.

              Boris’ Top qualities: Great Results, Personable, Expert

              Nelson Martins
              General Manager at DiPaolo CNC Retrofit Ltd
              DiPaoloCNC.com

              Note: This testimonial was originally published as a recommendation on Linkedin

              If you ever attended one of my seminars, please leave your own comment – Thanks!

              Category: Driving Traffic to Your site | Email Delivery Best Practices | Email List Building | Email Marketing | Search Engine Optimization | Selling Online | Seminars and Live Events | Social Media Marketing | Testimonials | Web Site Development