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24
Aug

Grace AttardI can’t say enough about how much lighter I feel knowing that Boris has my back for my website and my ezine updates. His constant thirst for self learning makes me count on him on a continuous basis because he always has something new to teach me. I have recommended Boris to many of my clients and will confidently and happily do so in the future without hesitation.

Boris’ Top qualities: Great Results, Good Value, High Integrity

Grace Attard
Business Coach and Founder of the e-Spot™

Note: This testimonial was originally published as a recommendation on Linkedin

Please leave your own comment – Thanks!

Category : E-newsletter Publishing | Email List Management | Testimonials | Web Site Development | Blog
13
Jun

An interesting question regarding email subscribers vs. blog subscribers was asked recently on Linkedin. In a nutshell Lisa Bowen was wondering:

Can a blog-subscription email list be used for general company announcements and email newsletter blasts?

I personally separate the two types of subscribers and recommend that my clients do so as well. Although this practice may be perfectly legal under CAN-SPAM, I consider it not very ethical.

However, depending on how you phrase the ad copy in your pop-up, you may get away with it, e.g. if you say: “Sign up for updates from my blog and also receive my ezine.”

Be aware, though, that the spam issue is ultimately in the eyes of the subscriber.

Additionally, problems may arise when somebody opts out. Because these two lists are usually handled by two separate systems, you need to manually update one of them. Ideally, your email service provider would have some sort of RSS Feed plugin or connectivity. Email Service Provider MadMimi recently introduced this upgrade to their very slick email publishing platform. iContact has it, Aweber, too, I think. GetResponse also has a limited feature which allows you to send an automated email to your ezine subscribers announcing the new content is available on your blog, but it doesn’t actually deliver your blog content by email.

I use FeedBurner for handling email subscriptions to my blog and it can only collect the email address, not the name of the subscriber. This is just one of the reasons I wouldn’t use the blog subscribers list the same way I would any of my other confirmed opt-in email marketing lists.

What do you think? How do you let your blog subscibers mingle with the ezine subscribers?

Category : Blogging for Business | E-newsletter Publishing | Email Delivery Best Practices | Email List Building | Email List Management | Email Marketing | Email Service Providers | Small Business Marketing | Web Site Development | Blog
11
Jun

I decided at the last minute to attend Boris’ latest email marketing workshop and I am extremely glad I did. The 4 hour session was filled with tons of valuable internet based information including how to improve your web search rankings and of course how to enhance your business sales through email marketing.

This was the best value for money seminar I have attended in many years.
A great seminar, Boris!

Dennis Heathcote
Co-President at D&K Imports Inc.
DandKimports.com

Note: This testimonial was originally published as a recommendation on Linkedin

If you ever attended one of my seminars, please leave your own comment – Thanks!

Category : Driving Traffic to Your site | Email Marketing | Events | Search Engine Optimization | Seminars and Live Events | Testimonials | Web Site Development | Blog
10
Jun

Nelson MartinsBoris’s seminar was filled with incredible, usable information on how to make my business more visible on the web. His deep understanding of the inner workings of the web and email is apparent and his presentation is very interactive. This seminar is a must for anyone who is interested in learning internet/email best practices and how to maximize this effective marketing medium.

Boris’ Top qualities: Great Results, Personable, Expert

Nelson Martins
General Manager at DiPaolo CNC Retrofit Ltd
DiPaoloCNC.com

Note: This testimonial was originally published as a recommendation on Linkedin

If you ever attended one of my seminars, please leave your own comment – Thanks!

Category : Driving Traffic to Your site | Email Delivery Best Practices | Email List Building | Email Marketing | Search Engine Optimization | Selling Online | Seminars and Live Events | Social Media Marketing | Testimonials | Web Site Development | Blog
9
Jun

Did you know that 70% of all sales now start as research on the Internet – are your ideal clients finding you?

Invest 3 hours and I guarantee I will teach you how to:

1
Attract Contacts (Generate Leads)
  • creating a powerful online presence
    • what makes a good web site: basics of design, layout and content
    • search engines: basics of SEO or how to build a Google-friendly site
    • web site is not enough – what else you need online
  • attracting visitors (contacts) with relevant and useful content
    • blogging
    • article writing
    • participating in online forums, etc.
    • online networking (Facebook, Linkedin, Twitter)
  • entice visitors to sign up to receive more information about you and your services or products with
    • discount coupons
    • special reports or whitepapers on your topic of expertise
    • regularly published email newsletters
  • how to integrate all your online efforts
2
Build Relationships

(or, How to Get Prospects to Know, Like and Trust You)

  • follow up with automated and semi-automated messages, delivering your expertise via email
  • create communities, followers and friends
  • engage with your audience in a meaningful conversation
  • once they know, like and trust you they’ll be ready for the final step
3
Close Deals
(or, How to Convert “Friends” to “Raving Fans”)
  • use gentle email marketing tactics to introduce your services or products to your contacts
  • close deals on line or off line – depending on your business model
  • finally reach your business goals in 2009 – regardless of the state of the economy

Please visit the Contacts to Clients page to learn more and to register.

Category : Blogging for Business | Driving Traffic to Your site | Email Delivery Best Practices | Email List Building | Email Marketing | Events | Search Engine Optimization | Seminars and Live Events | Small Business Marketing | Social Media Marketing | Web Site Development | Blog
15
Feb

I love BloggingI must admit I was a reluctant blogger. I knew if I started a blog I would have to publish on it regularly, and being already busy with publishing my award-winning ezine and working with clients, I thought I’d never be able to keep up.

Good thing I found the time!

Now I not only love it, but I recommend it to all my business contacts and especially my clients. As an Email Marketing Coach I love email marketing, which still delivers a great rate of return on investment, but I’m the first to say: Don’t put all your eggs in one basket! If you’re a solo professional, or small business owner, you must publish an email newsletter, have an auto-responder, write on your blog, have a Facebook profile, do live business networking, etc.

Here are just three reasons why I love blogging:

1. It allows me to reach a much wider audience than by just publishing an email newsletter. Blogs have built-in features that basically “push” my content to search engines and blog directories. This would be hard, if not impossible, to accomplish by a “web 1.0″ web site. My blog site now allows me to reach out to my audience in 3 different ways: using RSS, RSS feed delivered by email, and via ezine subscription. This enables my audience to get my articles the way they prefer.

2. Deciding to build my new web site using WordPress, enabled me to create what I call a blog site: a combination of a static, web 1.0 web site, with the power and versatility of the Web 2.0 blog. My blog site is now search engine optimized, and every time I hit “Publish”, soon after, Google, Yahoo! and dozens of other services get “pinged” and my content gets indexed immediately.

3. Having a blog has also enabled me to attract the right type of prospects. Before starting a blog, my whole web presence was a 1-page “squeeze page.” It served its purpose well — it created a lot of subscribers to my e-newsletter — but after a while I realized that I wanted to attract a different type of prospect, one who’d like to get to know me a little bit before considering hiring me. A visitor to my blog site can now read my articles which build my credibility, so I don’t have to “sell” my self, my content does it for me.

Finally, blogging makes it really easy and fun to connect with other great professionals in the wider blogosphere.

Here are five people I’d like to see write a quick blog post on this topic:

Charmaine Idzerda
Sandy McMullen
Dr. Kiya L. Immergluck
Grace Yvonne Attard
Cheryl Scoffield

I invite YOU, the reader, too, to share here by commenting or on your own blog! Please send me the link if you post on your own blog. BTW, this whole thing started on TypePad.com – get the “official” guidelines.

Thank you Patsi Krakoff, for inspiring me to write this entry.

Category : Article Writing | Blogging for Business | Boris Recommends | Branding for Small Business | Driving Traffic to Your site | E-newsletter Publishing | Email Marketing | On Line Networking | Personal | Search Engine Optimization | Small Business Marketing | Web Site Development | Blog
29
Dec

Domain Registry LetterIf you have a domain registered in Canada (this very likely happens in other countries as well) you may receive a letter in the mail, such as this one shown here, informing you that your domain name registration will soon expire, and that you should renew it as soon as possible.

Be very careful – it may be a scam. This letter usually looks very official. It may list the domain or domains you have registered, along with their expiry dates. On the surface the letter looks like it’s coming from your domain registrar, but upon closer inspection you realize that this is in fact a letter from a domain registrar with whom you have no prior relationship. The letter is from a competing registrar trying to trick you in transferring your domain registration to them.

Although in most cases the registrar may be a genuine business, most likely the prices offered are much higher than the regular price you’d pay to your original registrar.

Why is this happening? You may not be aware of the fact that your name and postal address are publicly available from your domain registrar, and unscrupulous companies may abuse this system by sending you offers which in most cases are not in your best interest to pursue.

In Canada, due to the recent changes to the dot-ca WHOIS search tool, if you registered a domain as a private citizen your contact information is kept private, however, if you registered as a business, then your postal address and possibly other information, such as your name and telephone number may be available for “harvesting.”

Keep an eye on and protect your important business assets: your domain names. My personal recommendation for domain registration is 1&1 who offer free “private” registration, which is usually an additional fee of at least $10 annually per domain with other reputable registrars such as GoDaddy.com and NetFirms.com. A private registration hides all of your information from public view.

Category : Domain Name Registration | Web Site Development | Blog
7
Oct

If you’re developing web pages, blogs or landing pages for your products or services, do you know how your beautiful pages look on other browsers and platforms? For example, I use Mac and my main browser is FireFox, and sometimes I use Apple’s own Safari. I also have a PC laptop for checking how my emails render on some PC email programs.

I just found about this web site which provides screen shots of any web page as seen through some 50 different browsers, on 4 different operating systems (PC, Mac, Linux and BSD). Take a look at http://browsershots.org/

Let me know how it worked for you! Please comment here.

Category : Email Design | Web Site Development | Blog
29
Aug

There’s an interesting discussion on the BlogSquad’s blog about how domains are handled by TypePad vs. WordPress.

A TypePad link to Denise’s blogpost “Tom Antion Reveals The Secrets of HIS Success to The Blog Squad” is http://www.buildabetterblog.com/2008/08/tom-antion-reve.html

On a WordPress blog this would be

http://www.buildabetterblog.com/2008/08/tom-antion-reveals-the-secrets-of-his-success-to-the-blog-squad.html

Now, which link has more keywords?

tom-antion-reve.html <-- this truncated post title or tom-antion-reveals-the-secrets-of-his-success-to-the-blog-squad.html <-- the full title And, btw, you can edit these links, if you wish, to get rid of extra words such as "to, and, the" etc. Another example, from my own blogsite http://www.yourezinecoach.com/2008/how-to-make-money-with-email-marketing-send-email-promotions.html is also the permalink to this blog post.

On TypePad permalinks are in the form of: http://www.typepad.com/t/trackback/145459/32319900

Ask yourself this: do I want to build links to TypePad and building their Google Page Rank, or my own domain?

I don’t like dealing in absolutes, so I won’t say WP is better than TP, but in this particular area it shines.

What do you think?

P.S.
By commenting on this blogpost, I accidentally discovered another weak spot in TypePad, and it has to do with displaying long links in posts. Take a look at how long URLs are displayed here, in my post, then compare the same in TypePad.

Category : Blogging for Business | Branding for Small Business | Driving Traffic to Your site | Keywords | Search Engine Optimization | Social Media Marketing | Web Site Development | Blog
28
Jul

First, let’s talk about your ezine, or e-newsletter. If you intend to publish an informative ezine, do not expect much direct sales from it. Why is this?

Because the primary purpose of your newsletter is to establish your credibility, expertise and to create that relationship – we keep returning to this relationship thing all the time, don’t we? Do not think of your ezine primarily as an advertisement for your services or products.

In your ezine, you must provide useful content to your subscribers

By all means, promote your products and services in your ezine, but do not make it the most prominent part of the newsletter. Here it should be in the background, and shouldn’t take up more than about a quarter of the space.

For example, at the bottom of the newsletter you can have a section titled “About Me”, and here you can provide a brief summary of your business, and also mention that you are the author of such-and-such book, or creator of a product. Provide a link to your site where there’s more information.

Now, the most money you’re going to make is through so-called promo-emails, or some people call them solo mailings. While your ezine may have several articles, reviews, comments, recommendations, etc., in a promo email you will concentrate on promoting just one particular thing: it could be a new product you developed, a new type of service that you offer, or something like that.

Typically, your promo emails will be much shorter than your regular ezine. In case you’re sending your ezine in HTML format you may want to experiment and send the promo emails as plain text. Be sure to split-test this.

BTW, for those who are not familiar with the term, split-testing is when you send one version of your email to a subset of your list and another, different version, to a different group of the same size. You compare the results, and from then on use the format witch produced the highest response.

These promotional emails will usually have response rates that are several times higher than a response from your ezine.

Category : Affiliate Marketing | Driving Traffic to Your site | E-newsletter Publishing | Email Marketing | Selling Online | Small Business Marketing | Tracking and Split Testing | Tracking Email Opens | Web Site Development | Blog