How to Use Custom Postcards to Generate Leads & Repeat Business

Using email for your marketing purposes is very powerful, easy and (almost) free, and is still the most effective way to reach your customers/clients. However, sometimes it pays off to go off-line and use traditional methods for generating leads or new business....

Affiliate Marketing: Use Affiliate Program Software to Track Sales

The easiest way to manage an affiliate program is to use shopping cart softwarethat also has the affiliate module available, either as an add-on feature, or it is included in the basic package. The system I use is 1ShoppingCart (you may have heard of it under a...

Email List-Building Off Line Using Classified and Display Ads

This is an off line method of building your list, but you will be driving traffic to your web site, where your prospects can sign up. You will achieve best results if you can find a newspaper or magazine whose readership is your target market. For example, if you were...

Email List-Building: Use Your Business Cards to Generate Traffic

OK, when’s the last time you updated your business card? Take a look at it now, and see if there’s room for improvement. Here are some tips: use both sides of the card to deliver your message; have a clear, benefit-driven statement that addresses your...