by Boris Mahovac | Nov 6, 2007 | Boris Recommends, Driving Traffic to Your site, Email List Building, Off Line Marketing Strategies, Small Business Marketing, Tracking and Split Testing
Using email for your marketing purposes is very powerful, easy and (almost) free, and is still the most effective way to reach your customers/clients. However, sometimes it pays off to go off-line and use traditional methods for generating leads or new business....
by Boris Mahovac | Oct 25, 2007 | Affiliate Marketing, Driving Traffic to Your site, SEO for Affiliate Marketing, Small Business Marketing, Tracking and Split Testing, Web Site Development
The easiest way to manage an affiliate program is to use shopping cart softwarethat also has the affiliate module available, either as an add-on feature, or it is included in the basic package. The system I use is 1ShoppingCart (you may have heard of it under a...
by Boris Mahovac | Aug 20, 2007 | Driving Traffic to Your site, E-newsletter Publishing, Email List Building, Email Marketing, Email Service Providers, Off Line Marketing Strategies, Small Business Marketing, Tracking and Split Testing
This is an off line method of building your list, but you will be driving traffic to your web site, where your prospects can sign up. You will achieve best results if you can find a newspaper or magazine whose readership is your target market. For example, if you were...
by Boris Mahovac | Aug 5, 2007 | Business Networking, Driving Traffic to Your site, E-newsletter Publishing, Email List Building, Email Marketing, Seminars and Live Events, Small Business Marketing, Tracking and Split Testing
OK, when’s the last time you updated your business card? Take a look at it now, and see if there’s room for improvement. Here are some tips: use both sides of the card to deliver your message; have a clear, benefit-driven statement that addresses your...
by Boris Mahovac | Aug 4, 2007 | Driving Traffic to Your site, Email List Building, Email Marketing, Tracking and Split Testing
Email is fine, easy and (almost) free, but nothing beats the deliverability of the good old post office! Send out custom postcards to stand out from the crowd. Again, use tracking to determine how your postcard campaigns are converting by setting up a special URL,...
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