by Boris Mahovac | Aug 16, 2010 | E-newsletter Publishing, Email Delivery Best Practices, Email List Management, Email Marketing, Tracking and Split Testing, Tracking Email Opens
A recent Marketing Sherpa article about average open rates published this interesting chart. The research was compiled based on data from nearly 1,500 marketers. The chart compares the performance of B2B email newsletters to the performance of B2C e-newsletters in...
by Boris Mahovac | Mar 14, 2010 | Email Delivery Best Practices, Email Design, Email Marketing, Email Service Providers, Managing Email, Tracking and Split Testing
Have you noticed in Gmail that some URLs are clickable and some are not? Recently, email marketers, and other people who are using this powerful marketing channel, started noticing that some URLs are working and some are not! What’s the mystery? I sent a few...
by Boris Mahovac | Mar 20, 2009 | Boris Recommends, E-newsletter Publishing, Email Delivery Best Practices, Email Design, Email List Building, Email List Management, Email Marketing, Email Service Providers, Tracking and Split Testing, Tracking Email Opens
These two Email Service Providers (ESPs) are as different as they can be. Aweber is primarily an auto-responder service, enewsletter service second. To take advantage of all its features, you really need to be familiar with some Internet technologies, such as HTML,...
by Boris Mahovac | Oct 23, 2008 | E-newsletter Publishing, Email Marketing, Social Media Marketing, Tracking and Split Testing, Tracking Email Opens
Consumers in the 18-to-34 age bracket are more likely to respond to marketing messages received by email than to advertising they see while using social networks such as Facebook, MySpace, etc. according to new research published in a white paper from Ball State...
by Boris Mahovac | Jul 28, 2008 | Affiliate Marketing, Driving Traffic to Your site, E-newsletter Publishing, Email Marketing, Selling Online, Small Business Marketing, Tracking and Split Testing, Tracking Email Opens, Web Site Development
First, let’s talk about your ezine, or e-newsletter. If you intend to publish an informative ezine, do not expect much direct sales from it. Why is this? Because the primary purpose of your newsletter is to establish your credibility, expertise and to create...
by Boris Mahovac | Dec 18, 2007 | E-newsletter Publishing, Email Delivery Best Practices, Email List Management, Email Service Providers, Small Business Marketing, Tracking and Split Testing, Tracking Email Opens
I get this kind of question a lot, and also see it posted on online forums hosted by various ESPs. The questions is: “Should I resend an email (ezine, offer, solo mailing) to my whole list or only to those that have not opened (or responded to) the original send?”...
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