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You probably heard that Social Networking is the next great thing (among others), so I’d really be surprised if you never heard of Facebook, but Linkedin is probably one of those hidden-gem online resources you may not be so informed about.
While Facebook started as a students-only networking site which in the last 2 years has become the place to be online for anyone, including businesses – and big businesses as well – Linkedin started as a closely-knit professional networking site, and remains true to its origins to this day.
Today Linkedin has over 36 million users world-wide. That’s a great place to hang around if you’re looking to grow your business: either by finding clients or customers to hire you as a consultant, or buy your products. But Linkedin works for you on another level, too: it can provide contacts to help you grow your practise or business by supplying services and/or products you need to grow.
For example, if you’re a product designer, you can link up with a local speciality print shop owner to supply 3-D decals for your products. The printer can in turn hook you up with engineers she may have in her network to hire you as a consultant – and the circle continues – you get the idea…
I use Linkedin for both of these purposes I outlined above, but also for one more, not so apparent one: to grow my email marketing list! You see, the way Linkedin is structured, you cannot easily send mass emails to your whole list of contacts, so if you have several hundred, or even several thousand connections, it would be close to impossible, and certainly not very practical to send each one a personalized email.
That’s why you need to find a way to selectively “move” your Linkedin connections to your own email list (hosted by your Email Service Provider of choice), so that you can reach out to them with information and special offers targeted to their particular needs.
One way that’s been working for me is: I create events, such as my free tele-seminars, and then use Linkedin’s application called “Events” to create a page where I can describe the event and in effect advertise it. From there I go on to send an invitation to my Linkedin contacts – I can send it to 50 recipients at a time. I only send one invitation and leave it to them to take action: if they are interested they follow up by registering on my web site – outside of Linkedin – in effect adding their name to a special list I create for each event.
If you’d like to learn more about using Linkedin to generate qualified leads, sign up for my free tele-seminar. Even if you can’t attend the live event, register anyway because you will receive a free audio recording 2-3 days later. The event is scheduled for Wednesday, March 11 at 1 pm ET. Register here.
How do you make the these two marketing strategies work together to create a powerful tool to boost your small business or professional practice?
On Wednesday, February 11, I will be asking ask Denise Wakeman and Patsi Krakoff, the dynamic duo also know as the BlogSquad, some tough questions:
These are a few of the questions Patsi, Denise and I will answer for you.
This is a FREE tele-seminar, LIVE on Wednesday, February 11, starting at 3pm EST
There will be no pitching or selling on the call, just pure content.
Seating is limited, so register for your chance to jump start your blogging efforts in 2009, or if you’re already blogging, to find out how to make the most of business blogging to promote your business.
If you can’t make the live event, a downloadable MP3 recording of the call will be available, so register now:
See you on the call!
Boris Mahovac – Email Marketing Coach
Tomorrow night I will be interviewed by AnaMaria Herrera for a free tele-seminar on email marketing. AnaMaria is an Emotional Freedom Technique practitioner from Santa Barbara, California, and although the tele-seminar is intended for her fellow EFT practitioners, you are more than welcome to join us by telephone.
The tele-class is titled:
3+3+3 Tips on How to Promote Your EFT Practice Using E-mail.
You will learn:
Again, the topic of this seminar is universally applicable to any small business, or solo practice who’d like to learn the principles of Email Marketing.
There will be an MP3 recording available if you can’t make it tomorrow, so you can listen to the class at your own leisure.
The teleclass is free and will be held Thursday, June 12th, 7pm Eastern, 4pm Pacific.
(UPDATE: A third contender has recently entered the arena, called TalkStream. I haven’t had a chance to try it out yet, but I have a feeling it’ll be quite good, considering it is the latest offering by none other than GetResponse, the Email Service Provider that I use and highly recommend. It includes support for both audio and video for $19.95 per month, which is the same as Audio Acrobat. TalkStream’s main advantage is it offers a toll-free testimonial-recording line.)
These service providers offer fairly similar features and benefits for those of you who are either too busy to tinker with your own home-made solutions that the software programs provide, and don’t mind paying a monthly service fee ($20-$30), or simply need the extra features that are available.
I advise you to visit both web sites and compare them directly, as features and pricing plans change as both technology and the marketplace evolve. Both Audio Acrobat and Audio Generator offer a trial period during which you can explore the system to see which one fits your needs and budget the best.
My personal preference and recommendation is Audio Acrobat because it’s cheaper and includes video. However, Audio Generator has a tremendous feature called “Super Testimonials” which you have to see in action to understand how powerful it is.
One last note: If you decide to go with one of the Service Providers, back up your recordings often in case you decide to cancel your account, or your service provider encounters technical problems, or goes out of business. This is especially critical with irreplaceable content such as live tele-seminars and client testimonials.
Use audio (and video) to attract more clients and customers, describe your services or products, or in many other creative ways. Audio is so powerful, that one test shows that placing audio on an order page increased the conversion rate by more than 300% – I am sure, this alone may be reason enough for you to consider using audio on you web site today!