Seminars and Live Events

OK, when’s the last time you updated your business card? Take a look at it now, and see if there’s room for improvement. Here are some tips:

• use both sides of the card to deliver your message;
• have a clear, benefit-driven statement that addresses your prospects needs/wants;
• include a call to action, such as “Visit our web site to sign up for my e-newsletter and receive a free special report/white paper“;
• in the call to action, see if it’s possible to use a custom URL so that you can track your sign-ups;
• ask your printer about using AQ coating because it will protect the ink from smudging, but - unlike UV coating - will allow your prospects to write on your card with a regular pen, or even a pencil.

If you’re really cash-strapped you can get your cards for almost nothing on line at VistaPrint.com, but I’d recommend you invest in a nice custom designed card, which will project a more professional image.

If you attend a lot of networking events, where you may leave your cards unattended for anyone to pick up, I’d recommend not using your real email address, but list a Yahoo, or similar account on the cards, so that you can protect yourself from unsolicited email.

Copyright 2007 Boris Mahovac R.G.D.

It’s been very strange two weeks since the last issue of my ezine. My wife took our kids overseas to meet their grandparents, so I’ve been a bachelor of sorts for a while.

Only a few days after my family returns, I’ll be flying to Irvine, California, for Adam Urbanski’s Attract Clients Like Crazy Boot Camp (that’s Adam and me in the photo). Then, in early June, it’s Montreal, for a one day Small Business Big Thinking conference, hosted by Visa Canada.

Attending live events and training seminars is not only a great way to learn, it’s also fabulous for business and personal development, business networking and meeting new people, who may become your joint venture partners, or clients.

If you’re planning to offer live seminars or retreats to your own clients, attend a few similar events yourself to see how it’s done. Why re-invent the wheel, right