All articles in the Seminars and Live Events category

I decided at the last minute to attend Boris’ latest email marketing workshop and I am extremely glad I did. The 4 hour session was filled with tons of valuable internet based information including how to improve your web search rankings and of course how to enhance your business sales through email marketing.

This was the best value for money seminar I have attended in many years.
A great seminar, Boris!

Dennis Heathcote
Co-President at D&K Imports Inc.
DandKimports.com

Note: This testimonial was originally published as a recommendation on Linkedin

If you ever attended one of my seminars, please leave your own comment - Thanks!

Boris’s seminar was filled with incredible, usable information on how to make my business more visible on the web. His deep understanding of the inner workings of the web and email is apparent and his presentation is very interactive. This seminar is a must for anyone who is interested in learning internet/email best practices and how to maximize this effective marketing medium.

Boris’ Top qualities: Great Results, Personable, Expert

Nelson Martins
General Manager at DiPaolo CNC Retrofit Ltd
DiPaoloCNC.com

Note: This testimonial was originally published as a recommendation on Linkedin

If you ever attended one of my seminars, please leave your own comment - Thanks!

Did you know that 70% of all sales now start as research on the Internet - are your ideal clients finding you?

Invest 3 hours and I guarantee I will teach you how to:

	Attract Contacts (Generate Leads) creating a powerful online presence what makes a good web site: basics of design, layout and content search engines: basics of SEO or how to build a Google-friendly site web site is not enough - what else you need online attracting visitors (contacts) with relevant and useful content blogging article writing participating in online forums, etc. online networking (Facebook, Linkedin, Twitter) entice visitors to sign up to receive more information about you and your services or products with discount coupons special reports or whitepapers on your topic of expertise regularly published email newsletters how to integrate all your online efforts
	Build Relationships (or, How to Get Prospects to Know, Like and Trust You) follow up with automated and semi-automated messages, delivering your expertise via email create communities, followers and friends engage with your audience in a meaningful conversation once they know, like and trust you they’ll be ready for the final step
	Close Deals (or, How to Convert “Friends” to “Raving Fans”) use gentle email marketing tactics to introduce your services or products to your contacts close deals on line or off line - depending on your business model finally reach your business goals in 2009 - regardless of the state of the economy

Please visit the Contacts to Clients page to learn more and to register.

In times of recession, most small business owners tend to do the wrong thing: trying to save money by cutting back on their marketing spending. I hope you’re not one of them, and that you know that we must promote our businesses all the time, even when times are great, but even more so in tough times.

Well, I can say I’ve never been busier, and I’d like to share some of the secrets of how I got myself booked solid for the next several months!

Join me for a 3-hour training seminar in Oakville and learn how to

► Build an Email List
► Create Effective Email Campaigns
► Get More Clients

Did you know that Email Marketing has the highest ROI over all other marketing channels?

In my seminar I will teach you:

How to Build an Email List of Contacts and Subscribers

• How to use your web site or blog as a lead generator
• What you need to sign up visitors to your email list
• Secrets to generating traffic to your web site, or other online presence
• How to entice visitors to sign up to receive more information from you

How to Easily Create Effective Email Newsletters and eFlyers

• Follow up with automated and semi-automated messages
• Learn about auto-responders, e-newsletters and email flyers
• Find out about the technology needed to deliver email marketing messages
• Learn how to prepare email campaigns yourself

How to Make More Money with Email

• You don’t need an e-commerce site to make money with email
• How to take credit cards, e-cheques and money transfers online
• Find out the hidden potential in your business - any business
• Learn how to create products or services to sell online
• Finally reach your business goals in 2009 - regardless of the state of the economy

What Do You Get?

• 3 hours of coaching, tips, strategies you can use immediately
• You will create your 1st email newsletter - bring your laptop!
• Ask any questions you might have in Q&A sessions throughout the seminar

Bonuses:

• bonus CD audio+PDF presentation of my Email Marketing Tips and Strategies for Solopreneurs a value of $27 on its own
• Chance to win 50 Tips on Growing your Business Online 2 hours+ videos and eBook package valued at $47
• Free online Email Publishing Account - use it as long as you want to grow and manage your list
• Enjoy complimentary refreshments: hot coffee, tea and muffins!

For more information and to register now visit: iBizAcademy.com/Oakville-Apr-2/

Want proof?

See what other small business owners have said about my training courses!

Did you know that 70% of all sales now start as research on the Internet - are your ideal clients finding you?

Give me 3 hours and I guarantee I will teach you how to:

Attract Contacts by creating a powerful presence online, using your blog site as the hub of all of you online activity. You should also have a presence on Facebook, and at least one other, more specialized social networking site, such as Linkedin. On all of these platforms you need to create content — articles, videos, podcasts, PowerPoint presentations — which search engines will pick up and then prospects will find. Great thing about content is you can create it once and re-use it again and again.

Build Relationships by following up with your contacts, using automated email marketing messages; engage your audience in a meaningful conversation online, in user forums, for example.

Close the Deal by offering your products or services, educating your contacts about your expertise, all by using email marketing strategies and online shopping carts.

The training event is scheduled for February 26, 10am-1pm. Learn more about this live business training event in Oakville today!

Blogging for your business is not an option anymore, but does it work better that Email Marketing?

How do you make the these two marketing strategies work together to create a powerful tool to boost your small business or professional practice?

On Wednesday, February 11, I will be asking ask Denise Wakeman and Patsi Krakoff, the dynamic duo also know as the BlogSquad, some tough questions:

• Is blogging an option for any kind of business?
• How to use blogging to strategically market a business?
• How to choose which blogging platform to use?
• What are some of the pitfalls and how to avoid them?
• I have a web site - why do I need a blog, too?
• I already have a web site - how do I connect my blog to it?
• I have an email newsletter - how do I use my blog to generate more subscribers?
• What is RSS, FeedBurner, FeedBlitz - and do I need to be a tech geek to create and maintain a blog?
• How do I blog without having a blog of my own?

These are a few of the questions Patsi, Denise and I will answer for you.

This is a FREE tele-seminar, LIVE on Wednesday, February 11, starting at 3pm EST

There will be no pitching or selling on the call, just pure content.

Seating is limited, so register for your chance to jump start your blogging efforts in 2009, or if you’re already blogging, to find out how to make the most of business blogging to promote your business.

If you can’t make the live event, a downloadable MP3 recording of the call will be available, so register now:

http://www.ibizacademy.com/blogsquad/

See you on the call!

Boris Mahovac - Email Marketing Coach

OK, when’s the last time you updated your business card? Take a look at it now, and see if there’s room for improvement. Here are some tips:

• use both sides of the card to deliver your message;
• have a clear, benefit-driven statement that addresses your prospects needs/wants;
• include a call to action, such as “Visit our web site to sign up for my e-newsletter and receive a free special report/white paper“;
• in the call to action, see if it’s possible to use a custom URL so that you can track your sign-ups;
• ask your printer about using AQ coating because it will protect the ink from smudging, but - unlike UV coating - will allow your prospects to write on your card with a regular pen, or even a pencil.

If you’re really cash-strapped you can get your cards for almost nothing on line at VistaPrint.com, but I’d recommend you invest in a nice custom designed card, which will project a more professional image.

If you attend a lot of networking events, where you may leave your cards unattended for anyone to pick up, I’d recommend not using your real email address, but list a Yahoo, or similar account on the cards, so that you can protect yourself from unsolicited email.

Copyright 2007 Boris Mahovac R.G.D.

It’s been very strange two weeks since the last issue of my ezine. My wife took our kids overseas to meet their grandparents, so I’ve been a bachelor of sorts for a while.

Only a few days after my family returns, I’ll be flying to Irvine, California, for Adam Urbanski’s Attract Clients Like Crazy Boot Camp (that’s Adam and me in the photo). Then, in early June, it’s Montreal, for a one day Small Business Big Thinking conference, hosted by Visa Canada.

Attending live events and training seminars is not only a great way to learn, it’s also fabulous for business and personal development, business networking and meeting new people, who may become your joint venture partners, or clients.

If you’re planning to offer live seminars or retreats to your own clients, attend a few similar events yourself to see how it’s done. Why re-invent the wheel, right