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Keywords

29
Aug

There’s an interesting discussion on the BlogSquad’s blog about how domains are handled by TypePad vs. WordPress.

A TypePad link to Denise’s blogpost “Tom Antion Reveals The Secrets of HIS Success to The Blog Squad” is http://www.buildabetterblog.com/2008/08/tom-antion-reve.html

On a WordPress blog this would be

http://www.buildabetterblog.com/2008/08/tom-antion-reveals-the-secrets-of-his-success-to-the-blog-squad.html

Now, which link has more keywords?

tom-antion-reve.html <-- this truncated post title or tom-antion-reveals-the-secrets-of-his-success-to-the-blog-squad.html <-- the full title And, btw, you can edit these links, if you wish, to get rid of extra words such as "to, and, the" etc. Another example, from my own blogsite http://www.yourezinecoach.com/2008/how-to-make-money-with-email-marketing-send-email-promotions.html is also the permalink to this blog post.

On TypePad permalinks are in the form of: http://www.typepad.com/t/trackback/145459/32319900

Ask yourself this: do I want to build links to TypePad and building their Google Page Rank, or my own domain?

I don’t like dealing in absolutes, so I won’t say WP is better than TP, but in this particular area it shines.

What do you think?

P.S.
By commenting on this blogpost, I accidentally discovered another weak spot in TypePad, and it has to do with displaying long links in posts. Take a look at how long URLs are displayed here, in my post, then compare the same in TypePad.

Category : Blogging for Business | Branding for Small Business | Driving Traffic to Your site | Keywords | Search Engine Optimization | Social Media Marketing | Web Site Development | Blog
3
Jul

web trafficA few tips on how you can get visitors on a shoestring.

It will take some time to generate results, but you’ll be smiling knowing you’re not spending a dime on these techniques. Of course, if you need immediate results – say you’re having a promotion or sale – your must use other tactics, such as pay-per-click advertising (PPC).

1. Join on-line forums and communities.

The great thing about them is that you can target a certain demographic that you are looking for. You can discuss about lots of things about your niche. With on-line communities and forums you can build a reputation for your company. By sharing your knowledge, you will establish yourself as an expert in your field, and people will start to trust you.

2. Publish an e-newsletter, or ezine.

Write articles to share your expertise with your target audience. Make sure at least 50% of the content in your ezine is useful information, not devoted to promoting your services or products. If you make it really interesting, more people will sign up for your newsletter and recommend it to other people. The more people who sign up for your newsletter, the more people there will be that will go to your site. A simple 300-word article once a month will do wonders!

You will need to sign up with an Email Service Provider, such as Constant Contact, GetResponse, 1ShoppingCart and AWeber. Service costs range from about $10 per month, which could bring thousands in new revenue. Actually, you can host a web site and an ezine for $15 a month – peanuts compared to what it can bring to your business!

3. Trade links with other sites.

You don’t have to spend a cent. All you have to do is reach an agreement with another business owner. With exchanging links, the efforts both sites do will benefit both sites. Best policy here is to trade links with sites that are somehow related to yours, e.g. a photographer might share links with a graphic designer and a copywriter.

4. Write articles.

If you publish an ezine (but even if you don’t) reuse the articles and submit them to article directories. They will be found by people that have an interest in your product/service. Writing articles that provide good service and knowledge will position you as an expert.

There are many article directories where you can post your articles. When people find interest in your articles they are very likely to visit your web site as well. Make sure you include a link to you site and a brief description of your company at the end of the article (this is called a resource box). Here’s a list of highly-ranked article directories.

5. Write keyword-rich content for your web site or blog.

Most search engines look for the keywords and keyword phrases you use on your site. You can hire a professional copy-writer, or you could also write your own copy, but you have to write content for your site that is highly informational and relevant to your field of expertise.

Generally, internet users use search engines to find what they are looking for. Nadica, my ‘trouble-and-strife’, as my Cockney friends would put it, looks up recipes, finds a B&B that accepts both dogs and kids, which would be close to impossible without a search engine.
With the right keywords used throughout your site, you could get high rankings in search engine results without the costs of pay-per-click.

All of these methods will drive highly targeted visitors to your site. All it takes is a bit of effort on your part, and patience – so build it and they will come.

Category : Article Writing | Driving Traffic to Your site | Email Marketing | Email Service Providers | Keywords | SEO for Article Writing | Small Business Marketing | Web Site Development | Blog
10
May

TypewriterDo you write articles? Do you post them to your own web sites AND to article directories? If you answered ‘no’ to any of these questions, all I can say is Do it now!

Nowadays, the importance of having your own articles is huge. As a small business owner or solopreneur, to publish your own articles is going to be one of a handful of sure-fire ways to promote your business, today, tomorrow and for years to come – on auto-pilot.

Your own articles will create links to your web site, lift your search engine ranking higher, which in turn builds traffic of highly-targeted visitors to your site, who sign up for your ezine, and then, down the road, when they get to know, like and trust you, become your clients or customers. Do you see where I am going with this?

Although the main reason you would write an article is to give away useful information to your audience, your own primary interest is to use articles as a vehicle to promote yourself. Therefore, ezine articles have a somewhat different structure and requirements than articles written for magazines or other printed media.

Ideally you will write the articles yourself, so that each article will have your authentic voice; or you can have them written by a hired copywriter – either way, there are certain elements that must be present in the articles to make them successful marketing vehicles.

1. Keywords, Keyword Phrases and Keyword Density

Millions use the internet daily to find information. They will find your article if you use relevant keywords in your copy. For example, if you are a wine maker, write articles about wine: how to select wine, how to make it yourself, or how to pick a good winemaker, how to store it, etc. If you are a computer safety expert, you will write about protecting your PC, how to pick the right tools, how to practice safe web surfing, etc.

Once you find the right keywords and keyword phrases, use them throughout the article, and also use related keywords and phrases. This will give the article sufficient keyword density. Please note that search engines, as well as people, may ignore your article if its keyword density is too high, in other words, if you keep repeating a keyword just for the sake of building density (this is called keyword spamming). A balance is what’s needed here, and with some practice you’ll get it right.

There are many on line tools that can help in finding the right keywords and phrases related to your area of expertise. Find the right keywords and half of your work will be done.

  • Google Suggest
    You start typing a keyword, Google will suggest other words to complete a keyword phrase, based on its database of searches people used in the past.
  • WordTracker
    This subscription service is probably the best commercially available tool out there. For serious publishers, web masters, and SEO specialists.
  • GoodKeywords.com
    Free downloadable software for Win/PC that lets you research keywords.

2. Quality Content

Always keep in mind that you’re writing for the human audience first, robot audience second. Don’t just throw a bunch of keywords plus some filler copy together and call it an article! You need to write in such a way that your audience will be educated, and hopefully entertained. Write in a conversational manner, but be professional – think “business casual” in written form.

Your written piece is not a thesis, so don’t write long sentences and paragraphs. Convoluted sentence structure or obscure words don’t make for a good read. You don’t write to impress your peers (or competition), but to provide information to your target audience.

Do I need to say you must use correct spelling and good grammar? If you want people to regard you as an authority in your field, your writing style should reflect that authority.

A quality article will boost your expert status. With expert status comes trust, and the more people trust you, the more likely they will be to hire you or buy your products.

3. Links in Articles

Finally, one last crucial component of your article are links. As part of your general SEO strategy, you can create links to your own web site, especially if you’re posting to article directories. These incoming links contribute to your site’s page ranking with search engines.

Depending on where you post your article – on your site only, or to article directories – your latitude in creating links will vary. Let me explain.

Some article directories limit the number and/or type of links you can use. For example, you may not be permitted to link to other web sites using your affiliate link, but it may be OK to link to the same site, indirectly, via your own custom domain name.

Let’s say you are an e-commerce consultant and you offer shopping cart solutions. You could sign up with 1ShoppingCart.com as an affiliate, and then register a domain such as EzineCart.com, and set up a one-page web site that redirects to 1ShoppingCart.com using your affiliate link.

At the very least, article directories will allow you to place links in your “resource box,” which is usually a single paragraph that goes at the end of your article, where you can freely advertise your business. A good example of a resource box comes from a client of mine:

Urszula Szychowska publishes the free Health in Layman’s Terms monthly ezine to help you stay youthful, healthy, vibrant and active for the rest of your life – naturally. Sign up today and receive a free special report “Glutathione – Essential Antioxidant, Immune Booster and Detoxifier.” More info at ImmuneSource.ca

If you are posting the article to your own site, or broadcasting it via your ezine, you have complete freedom in hyper-linking.

A very important note: search engines prefer links that contain keywords (I think people do, too). For example, this link to a versatile shopping cart solution is better than saying: If you need a versatile shopping cart solution, click here. BTW, this technique applies to any web page, not just your articles.

Conclusion

We are all hungry for information, and the Internet is where we find it. You are there to provide it in the form of articles. Start your own article collection today.

Category : Article Writing | Email Marketing | Keywords | SEO for Article Writing | Blog