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11
Jun

I decided at the last minute to attend Boris’ latest email marketing workshop and I am extremely glad I did. The 4 hour session was filled with tons of valuable internet based information including how to improve your web search rankings and of course how to enhance your business sales through email marketing.

This was the best value for money seminar I have attended in many years.
A great seminar, Boris!

Dennis Heathcote
Co-President at D&K Imports Inc.
DandKimports.com

Note: This testimonial was originally published as a recommendation on Linkedin

If you ever attended one of my seminars, please leave your own comment – Thanks!

Category : Driving Traffic to Your site | Email Marketing | Events | Search Engine Optimization | Seminars and Live Events | Testimonials | Web Site Development | Blog
10
Jun

Nelson MartinsBoris’s seminar was filled with incredible, usable information on how to make my business more visible on the web. His deep understanding of the inner workings of the web and email is apparent and his presentation is very interactive. This seminar is a must for anyone who is interested in learning internet/email best practices and how to maximize this effective marketing medium.

Boris’ Top qualities: Great Results, Personable, Expert

Nelson Martins
General Manager at DiPaolo CNC Retrofit Ltd
DiPaoloCNC.com

Note: This testimonial was originally published as a recommendation on Linkedin

If you ever attended one of my seminars, please leave your own comment – Thanks!

Category : Driving Traffic to Your site | Email Delivery Best Practices | Email List Building | Email Marketing | Search Engine Optimization | Selling Online | Seminars and Live Events | Social Media Marketing | Testimonials | Web Site Development | Blog
9
Jun

Did you know that 70% of all sales now start as research on the Internet – are your ideal clients finding you?

Invest 3 hours and I guarantee I will teach you how to:

1
Attract Contacts (Generate Leads)
  • creating a powerful online presence
    • what makes a good web site: basics of design, layout and content
    • search engines: basics of SEO or how to build a Google-friendly site
    • web site is not enough – what else you need online
  • attracting visitors (contacts) with relevant and useful content
    • blogging
    • article writing
    • participating in online forums, etc.
    • online networking (Facebook, Linkedin, Twitter)
  • entice visitors to sign up to receive more information about you and your services or products with
    • discount coupons
    • special reports or whitepapers on your topic of expertise
    • regularly published email newsletters
  • how to integrate all your online efforts
2
Build Relationships

(or, How to Get Prospects to Know, Like and Trust You)

  • follow up with automated and semi-automated messages, delivering your expertise via email
  • create communities, followers and friends
  • engage with your audience in a meaningful conversation
  • once they know, like and trust you they’ll be ready for the final step
3
Close Deals
(or, How to Convert “Friends” to “Raving Fans”)
  • use gentle email marketing tactics to introduce your services or products to your contacts
  • close deals on line or off line – depending on your business model
  • finally reach your business goals in 2009 – regardless of the state of the economy

Please visit the Contacts to Clients page to learn more and to register.

Category : Blogging for Business | Driving Traffic to Your site | Email Delivery Best Practices | Email List Building | Email Marketing | Events | Search Engine Optimization | Seminars and Live Events | Small Business Marketing | Social Media Marketing | Web Site Development | Blog
10
Mar

View Boris Mahovac's profile on LinkedInYou probably heard that Social Networking is the next great thing (among others), so I’d really be surprised if you never heard of Facebook, but Linkedin is probably one of those hidden-gem online resources you may not be so informed about.

While Facebook started as a students-only networking site which in the last 2 years has become the place to be online for anyone, including businesses – and big businesses as well – Linkedin started as a closely-knit professional networking site, and remains true to its origins to this day.

Today Linkedin has over 36 million users world-wide. That’s a great place to hang around if you’re looking to grow your business: either by finding clients or customers to hire you as a consultant, or buy your products. But Linkedin works for you on another level, too: it can provide contacts to help you grow your practise or business by supplying services and/or products you need to grow.

For example, if you’re a product designer, you can link up with a local speciality print shop owner to supply 3-D decals for your products. The printer can in turn hook you up with engineers she may have in her network to hire you as a consultant – and the circle continues – you get the idea…

I use Linkedin for both of these purposes I outlined above, but also for one more, not so apparent one: to grow my email marketing list! You see, the way Linkedin is structured, you cannot easily send mass emails to your whole list of contacts, so if you have several hundred, or even several thousand connections, it would be close to impossible, and certainly not very practical to send each one a personalized email.

That’s why you need to find a way to selectively “move” your Linkedin connections to your own email list (hosted by your Email Service Provider of choice), so that you can reach out to them with information and special offers targeted to their particular needs.

One way that’s been working for me is: I create events, such as my free tele-seminars, and then use Linkedin’s application called “Events” to create a page where I can describe the event and in effect advertise it. From there I go on to send an invitation to my Linkedin contacts – I can send it to 50 recipients at a time. I only send one invitation and leave it to them to take action: if they are interested they follow up by registering on my web site – outside of Linkedin – in effect adding their name to a special list I create for each event.

If you’d like to learn more about using Linkedin to generate qualified leads, sign up for my free tele-seminar. Even if you can’t attend the live event, register anyway because you will receive a free audio recording 2-3 days later. The event is scheduled for Wednesday, March 11 at 1 pm ET. Register here.

Category : Driving Traffic to Your site | Email List Building | Email Marketing | On Line Networking | Social Media Marketing | Tele-seminars | Blog
15
Feb

I love BloggingI must admit I was a reluctant blogger. I knew if I started a blog I would have to publish on it regularly, and being already busy with publishing my award-winning ezine and working with clients, I thought I’d never be able to keep up.

Good thing I found the time!

Now I not only love it, but I recommend it to all my business contacts and especially my clients. As an Email Marketing Coach I love email marketing, which still delivers a great rate of return on investment, but I’m the first to say: Don’t put all your eggs in one basket! If you’re a solo professional, or small business owner, you must publish an email newsletter, have an auto-responder, write on your blog, have a Facebook profile, do live business networking, etc.

Here are just three reasons why I love blogging:

1. It allows me to reach a much wider audience than by just publishing an email newsletter. Blogs have built-in features that basically “push” my content to search engines and blog directories. This would be hard, if not impossible, to accomplish by a “web 1.0″ web site. My blog site now allows me to reach out to my audience in 3 different ways: using RSS, RSS feed delivered by email, and via ezine subscription. This enables my audience to get my articles the way they prefer.

2. Deciding to build my new web site using WordPress, enabled me to create what I call a blog site: a combination of a static, web 1.0 web site, with the power and versatility of the Web 2.0 blog. My blog site is now search engine optimized, and every time I hit “Publish”, soon after, Google, Yahoo! and dozens of other services get “pinged” and my content gets indexed immediately.

3. Having a blog has also enabled me to attract the right type of prospects. Before starting a blog, my whole web presence was a 1-page “squeeze page.” It served its purpose well — it created a lot of subscribers to my e-newsletter — but after a while I realized that I wanted to attract a different type of prospect, one who’d like to get to know me a little bit before considering hiring me. A visitor to my blog site can now read my articles which build my credibility, so I don’t have to “sell” my self, my content does it for me.

Finally, blogging makes it really easy and fun to connect with other great professionals in the wider blogosphere.

Here are five people I’d like to see write a quick blog post on this topic:

Charmaine Idzerda
Sandy McMullen
Dr. Kiya L. Immergluck
Grace Yvonne Attard
Cheryl Scoffield

I invite YOU, the reader, too, to share here by commenting or on your own blog! Please send me the link if you post on your own blog. BTW, this whole thing started on TypePad.com – get the “official” guidelines.

Thank you Patsi Krakoff, for inspiring me to write this entry.

Category : Article Writing | Blogging for Business | Boris Recommends | Branding for Small Business | Driving Traffic to Your site | E-newsletter Publishing | Email Marketing | On Line Networking | Personal | Search Engine Optimization | Small Business Marketing | Web Site Development | Blog
9
Feb

Blogging for your business is not an option anymore, but does it work better that Email Marketing?

How do you make the these two marketing strategies work together to create a powerful tool to boost your small business or professional practice?

On Wednesday, February 11, I will be asking ask Denise Wakeman and Patsi Krakoff, the dynamic duo also know as the BlogSquad, some tough questions:

  • Is blogging an option for any kind of business?
  • How to use blogging to strategically market a business?
  • How to choose which blogging platform to use?
  • What are some of the pitfalls and how to avoid them?
  • I have a web site – why do I need a blog, too?
  • I already have a web site – how do I connect my blog to it?
  • I have an email newsletter – how do I use my blog to generate more subscribers?
  • What is RSS, FeedBurner, FeedBlitz – and do I need to be a tech geek to create and maintain a blog?
  • How do I blog without having a blog of my own?

These are a few of the questions Patsi, Denise and I will answer for you.

This is a FREE tele-seminar, LIVE on Wednesday, February 11, starting at 3pm EST

There will be no pitching or selling on the call, just pure content.

Seating is limited, so register for your chance to jump start your blogging efforts in 2009, or if you’re already blogging, to find out how to make the most of business blogging to promote your business.

If you can’t make the live event, a downloadable MP3 recording of the call will be available, so register now:

http://www.ibizacademy.com/blogsquad/

See you on the call!

Boris Mahovac – Email Marketing Coach

Category : Blogging for Business | Driving Traffic to Your site | E-newsletter Publishing | Email List Building | Email Marketing | Events | Seminars and Live Events | Small Business Marketing | Social Media Marketing | Tele-seminars | Blog
29
Aug

There’s an interesting discussion on the BlogSquad’s blog about how domains are handled by TypePad vs. WordPress.

A TypePad link to Denise’s blogpost “Tom Antion Reveals The Secrets of HIS Success to The Blog Squad” is http://www.buildabetterblog.com/2008/08/tom-antion-reve.html

On a WordPress blog this would be

http://www.buildabetterblog.com/2008/08/tom-antion-reveals-the-secrets-of-his-success-to-the-blog-squad.html

Now, which link has more keywords?

tom-antion-reve.html <-- this truncated post title or tom-antion-reveals-the-secrets-of-his-success-to-the-blog-squad.html <-- the full title And, btw, you can edit these links, if you wish, to get rid of extra words such as "to, and, the" etc. Another example, from my own blogsite http://www.yourezinecoach.com/2008/how-to-make-money-with-email-marketing-send-email-promotions.html is also the permalink to this blog post.

On TypePad permalinks are in the form of: http://www.typepad.com/t/trackback/145459/32319900

Ask yourself this: do I want to build links to TypePad and building their Google Page Rank, or my own domain?

I don’t like dealing in absolutes, so I won’t say WP is better than TP, but in this particular area it shines.

What do you think?

P.S.
By commenting on this blogpost, I accidentally discovered another weak spot in TypePad, and it has to do with displaying long links in posts. Take a look at how long URLs are displayed here, in my post, then compare the same in TypePad.

Category : Blogging for Business | Branding for Small Business | Driving Traffic to Your site | Keywords | Search Engine Optimization | Social Media Marketing | Web Site Development | Blog
28
Jul

First, let’s talk about your ezine, or e-newsletter. If you intend to publish an informative ezine, do not expect much direct sales from it. Why is this?

Because the primary purpose of your newsletter is to establish your credibility, expertise and to create that relationship – we keep returning to this relationship thing all the time, don’t we? Do not think of your ezine primarily as an advertisement for your services or products.

In your ezine, you must provide useful content to your subscribers

By all means, promote your products and services in your ezine, but do not make it the most prominent part of the newsletter. Here it should be in the background, and shouldn’t take up more than about a quarter of the space.

For example, at the bottom of the newsletter you can have a section titled “About Me”, and here you can provide a brief summary of your business, and also mention that you are the author of such-and-such book, or creator of a product. Provide a link to your site where there’s more information.

Now, the most money you’re going to make is through so-called promo-emails, or some people call them solo mailings. While your ezine may have several articles, reviews, comments, recommendations, etc., in a promo email you will concentrate on promoting just one particular thing: it could be a new product you developed, a new type of service that you offer, or something like that.

Typically, your promo emails will be much shorter than your regular ezine. In case you’re sending your ezine in HTML format you may want to experiment and send the promo emails as plain text. Be sure to split-test this.

BTW, for those who are not familiar with the term, split-testing is when you send one version of your email to a subset of your list and another, different version, to a different group of the same size. You compare the results, and from then on use the format witch produced the highest response.

These promotional emails will usually have response rates that are several times higher than a response from your ezine.

Category : Affiliate Marketing | Driving Traffic to Your site | E-newsletter Publishing | Email Marketing | Selling Online | Small Business Marketing | Tracking and Split Testing | Tracking Email Opens | Web Site Development | Blog
27
Jun

Don’t buy or rent email lists, unless you know 110% that the company who offers such lists is kosher. If anyone offers you a list of 1 million emails for $99, or whatever price, run like crazy from them.

Same applies to joining online list services, such as YourLuckyListThe List Machine and ListDotCom. Although they promise you access to thousands of “subscribers” I have a feeling that those thousands of people are there for the same reason you are – to offer their stuff to you – so they won’t be so responsive to your offers. That’s just my experience, you’re free to give them a try – let me know how you do, please.

My philosophy behind email marketing is – relationships – and the only way to build a relationship is if you build your own list. But, you see, building your own list doesn’t necessarily mean you have to build it yourself, alone. You can team up with others, for example with someone who offers a service or product which is complimentary to yours, and do some kind of join venture with them.

Category : Driving Traffic to Your site | E-newsletter Publishing | Email Delivery Best Practices | Email List Building | Email List Management | Email Marketing | Small Business Marketing | Blog
30
May

 

WordPress for Dummies

The word “blog” itself comes from “web log”, so “blog” for short. Ever since Google acquired Blogger in 2003, this medium has been on the rise. Today even companies such as General Motors run blogs. Here are five reasons why you should have a blog for your small business or professional practice:

  • Blogging builds credibility. As you get more and more into writing about your experiences on a particular topic, your readers come to realize that they can depend on your posts to provide useful information. This will establish you as an expert; as a consequence, more readers visit your site and more bloggers link to your blogs.
  • Business_Guide-to-BloggingSearch engines love blogs. Because blog pages change very frequently, are content-rich, and easy to index, search engines just love to gobble them up. For example, if you noticed that your web site search engine rankings are slipping, this is most likely because the contents of your web site hasn’t changed in a long while. Search engines love fresh, new content, and by its nature, blogs are the epitome of freshness. To make the most of this, host your blog on your own domain, and use WordPress, or a similar blog system to run it.
  • Blogging is simple. The simplest way to get a presence on the web is through blogging. If you can type and click a mouse, you can blog. It’s like having a virtual piece of paper and you just write your ideas, experiences, describe new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. No knowledge of HTML is necessary, but will certainly come in handy to get some of the more advanced features set up.
  • Blogging is authentic. In this day and age where advertising saturates our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, untainted by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience.
  • Blogging costs nothing. You don’t need to have any software, buy web hosting, register a domain, like you do for your web site. Any opportunity get something for free is definitely a bonus, especially to businesses that are starting up. You can start blogging for free at WordPress.com, although, to get the most benefit from your blog I recommend hosting your own WordPress-based blog.
Category : Blogging for Business | Boris Recommends | Driving Traffic to Your site | Email List Building | On Line Networking | Search Engine Optimization | SEO for Article Writing | Small Business Marketing | Web Site Development | Blog