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This may sound simplistic and obvious, but let me elaborate on that, so you’ll see what I mean.
Several of my existing clients whom I am coaching in taking their business on line, thought that they had nothing to sell. They are professional service providers such as life coaches, alternative health practitioners, etc.
For example, I have a client who is a Spiritual Life Coach. After our initial session it turns out she’s also a singer & songwriter! So, I said to her: “You’ve got plenty of product! It’s your motivational songs!”
Then, after our 2nd session, I hear about a book she wrote a few years back! It’s 80 pages, and she didn’t know what to do with it! Now it’s for sale on her web site! and the songs are coming next.
Now, what I’m saying is you need to have something to sell, and to figure that out you should look hard at all aspects of your business to find product opportunities.
For example, if you do live group sessions with clients you can create audio recordings and sell them as digital, downloadable info-products.