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An interesting question regarding email subscribers vs. blog subscribers was asked recently on Linkedin. In a nutshell Lisa Bowen was wondering:
Can a blog-subscription email list be used for general company announcements and email newsletter blasts?
I personally separate the two types of subscribers and recommend that my clients do so as well. Although this practice may be perfectly legal under CAN-SPAM, I consider it not very ethical.
However, depending on how you phrase the ad copy in your pop-up, you may get away with it, e.g. if you say: “Sign up for updates from my blog and also receive my ezine.”
Be aware, though, that the spam issue is ultimately in the eyes of the subscriber.
Additionally, problems may arise when somebody opts out. Because these two lists are usually handled by two separate systems, you need to manually update one of them. Ideally, your email service provider would have some sort of RSS Feed plugin or connectivity. Email Service Provider MadMimi recently introduced this upgrade to their very slick email publishing platform. iContact has it, Aweber, too, I think. GetResponse also has a limited feature which allows you to send an automated email to your ezine subscribers announcing the new content is available on your blog, but it doesn’t actually deliver your blog content by email.
I use FeedBurner for handling email subscriptions to my blog and it can only collect the email address, not the name of the subscriber. This is just one of the reasons I wouldn’t use the blog subscribers list the same way I would any of my other confirmed opt-in email marketing lists.
What do you think? How do you let your blog subscibers mingle with the ezine subscribers?
Did you know that 70% of all sales now start as research on the Internet – are your ideal clients finding you?
Invest 3 hours and I guarantee I will teach you how to:
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Boris Mahovac is a very efficient and ethical manager of my blog site. He does much for me that I’m not sure he must, but he is a very caring person as well.
He makes sure that I am aware of gatherings and classes that have an impact on my business. He is more that fair with his pricing and helps with all he can – directing me to business opportunities and making sure my website is current — which is not always easy as I have to have a hand in this procedure and he cannot always get me to comply, so I know I am a trial.
All in all, I don’t know what I would do without him.
Thank you for being there for me Boris.
Ann’s Wellness Works
I must admit I was a reluctant blogger. I knew if I started a blog I would have to publish on it regularly, and being already busy with publishing my award-winning ezine and working with clients, I thought I’d never be able to keep up.
Good thing I found the time!
Now I not only love it, but I recommend it to all my business contacts and especially my clients. As an Email Marketing Coach I love email marketing, which still delivers a great rate of return on investment, but I’m the first to say: Don’t put all your eggs in one basket! If you’re a solo professional, or small business owner, you must publish an email newsletter, have an auto-responder, write on your blog, have a Facebook profile, do live business networking, etc.
Here are just three reasons why I love blogging:
1. It allows me to reach a much wider audience than by just publishing an email newsletter. Blogs have built-in features that basically “push” my content to search engines and blog directories. This would be hard, if not impossible, to accomplish by a “web 1.0″ web site. My blog site now allows me to reach out to my audience in 3 different ways: using RSS, RSS feed delivered by email, and via ezine subscription. This enables my audience to get my articles the way they prefer.
2. Deciding to build my new web site using WordPress, enabled me to create what I call a blog site: a combination of a static, web 1.0 web site, with the power and versatility of the Web 2.0 blog. My blog site is now search engine optimized, and every time I hit “Publish”, soon after, Google, Yahoo! and dozens of other services get “pinged” and my content gets indexed immediately.
3. Having a blog has also enabled me to attract the right type of prospects. Before starting a blog, my whole web presence was a 1-page “squeeze page.” It served its purpose well — it created a lot of subscribers to my e-newsletter — but after a while I realized that I wanted to attract a different type of prospect, one who’d like to get to know me a little bit before considering hiring me. A visitor to my blog site can now read my articles which build my credibility, so I don’t have to “sell” my self, my content does it for me.
Finally, blogging makes it really easy and fun to connect with other great professionals in the wider blogosphere.
Here are five people I’d like to see write a quick blog post on this topic:
I invite YOU, the reader, too, to share here by commenting or on your own blog! Please send me the link if you post on your own blog. BTW, this whole thing started on TypePad.com – get the “official” guidelines.
Thank you Patsi Krakoff, for inspiring me to write this entry.
How do you make the these two marketing strategies work together to create a powerful tool to boost your small business or professional practice?
On Wednesday, February 11, I will be asking ask Denise Wakeman and Patsi Krakoff, the dynamic duo also know as the BlogSquad, some tough questions:
These are a few of the questions Patsi, Denise and I will answer for you.
This is a FREE tele-seminar, LIVE on Wednesday, February 11, starting at 3pm EST
There will be no pitching or selling on the call, just pure content.
Seating is limited, so register for your chance to jump start your blogging efforts in 2009, or if you’re already blogging, to find out how to make the most of business blogging to promote your business.
If you can’t make the live event, a downloadable MP3 recording of the call will be available, so register now:
See you on the call!
Boris Mahovac – Email Marketing Coach
There’s an interesting discussion on the BlogSquad’s blog about how domains are handled by TypePad vs. WordPress.
A TypePad link to Denise’s blogpost “Tom Antion Reveals The Secrets of HIS Success to The Blog Squad” is http://www.buildabetterblog.com/2008/08/tom-antion-reve.html
On a WordPress blog this would be
Now, which link has more keywords?
tom-antion-reve.html <-- this truncated post title or tom-antion-reveals-the-secrets-of-his-success-to-the-blog-squad.html <-- the full title And, btw, you can edit these links, if you wish, to get rid of extra words such as "to, and, the" etc. Another example, from my own blogsite http://www.yourezinecoach.com/2008/how-to-make-money-with-email-marketing-send-email-promotions.html is also the permalink to this blog post.
On TypePad permalinks are in the form of: http://www.typepad.com/t/trackback/145459/32319900
Ask yourself this: do I want to build links to TypePad and building their Google Page Rank, or my own domain?
I don’t like dealing in absolutes, so I won’t say WP is better than TP, but in this particular area it shines.
What do you think?
By commenting on this blogpost, I accidentally discovered another weak spot in TypePad, and it has to do with displaying long links in posts. Take a look at how long URLs are displayed here, in my post, then compare the same in TypePad.
The word “blog” itself comes from “web log”, so “blog” for short. Ever since Google acquired Blogger in 2003, this medium has been on the rise. Today even companies such as General Motors run blogs. Here are five reasons why you should have a blog for your small business or professional practice:
Do you have a blog? A few days ago I started playing with WordPress for my blog. For weeks I’ve been trying to figure out which technology would be best, and have settled on WordPress for two main reasons:
Once word of advice, from my own experience: If you’re looking to save a few bucks and opt for a free blog, I wouldn’t recommend Blogger. Although it’s a good platform and all that, and being owned by Google can’t hurt these days, what I don’t like about it is the feature they have at the top of each blog, which is a link to “Next blog”: a few times I tried clicking it I ended up on blogs that I wouldn’t want my kids to see, if you know what I mean.
If you have a web site, consider re-doing it using WordPress, then you can enjoy the best of both worlds – and Google and other search engines will just love it so much more!