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Canada’s Anti-Spam Law (CASL) is set to take effect on July 1, 2014. After years of preparation and consultation, Canada will get a modern, but very strict, anti-spam law.
One of the requirements for CASL will impose on any entity doing business in Canada is the proof of consent. Up until now, many Canadian businesses relied on so-called negative consent, or giving subscribers an option to opt-out from future mailings. The new law will force businesses to obtain permission first, and also continue to provide an easy-to-use mechanism for subscribers to remove themselves from a list.
The easiest way to handle consent (or “opt-in”), unsubscribes and other list-management tasks is to open an account with an Email Service Provider or ESP, such as Aweber, MadMimi or GetResponse. These services all provide basic and advanced list-management features, but they differ greatly in additional features, such as auto-responders, RSS-to-email, etc.
Most ESPs also offer Social Media integration, and some offer features that may not necessarily be considered as email-related, such as surveys, GetResponse offers surveys included in the basic package, other ESPs rely on 3rd party integration, such as SurveyMonkey.
In case you’re interested in sending simple email newsletters, MadMimi offers a free option, and you can have up to 2,500 subscribers in your lists. If you need to send more than 6 emails per month, you can upgrade to any of their paid packages.
Even with the added hassle of making sure you’re CASL-compliant, email marketing should still be one of the staples of your overall marketing strategy.
In case you need help in setting up your email marketing system please contact me.
Boris Mahovac RGD
Email Marketing Consultant
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