1-905-844-4247 10am-3pm EST

Your Email Marketing Questions Answered FAST!

15
Feb

I love BloggingI must admit I was a reluctant blogger. I knew if I started a blog I would have to publish on it regularly, and being already busy with publishing my award-winning ezine and working with clients, I thought I’d never be able to keep up.

Good thing I found the time!

Now I not only love it, but I recommend it to all my business contacts and especially my clients. As an Email Marketing Coach I love email marketing, which still delivers a great rate of return on investment, but I’m the first to say: Don’t put all your eggs in one basket! If you’re a solo professional, or small business owner, you must publish an email newsletter, have an auto-responder, write on your blog, have a Facebook profile, do live business networking, etc.

Here are just three reasons why I love blogging:

1. It allows me to reach a much wider audience than by just publishing an email newsletter. Blogs have built-in features that basically “push” my content to search engines and blog directories. This would be hard, if not impossible, to accomplish by a “web 1.0″ web site. My blog site now allows me to reach out to my audience in 3 different ways: using RSS, RSS feed delivered by email, and via ezine subscription. This enables my audience to get my articles the way they prefer.

2. Deciding to build my new web site using WordPress, enabled me to create what I call a blog site: a combination of a static, web 1.0 web site, with the power and versatility of the Web 2.0 blog. My blog site is now search engine optimized, and every time I hit “Publish”, soon after, Google, Yahoo! and dozens of other services get “pinged” and my content gets indexed immediately.

3. Having a blog has also enabled me to attract the right type of prospects. Before starting a blog, my whole web presence was a 1-page “squeeze page.” It served its purpose well — it created a lot of subscribers to my e-newsletter — but after a while I realized that I wanted to attract a different type of prospect, one who’d like to get to know me a little bit before considering hiring me. A visitor to my blog site can now read my articles which build my credibility, so I don’t have to “sell” my self, my content does it for me.

Finally, blogging makes it really easy and fun to connect with other great professionals in the wider blogosphere.

Here are five people I’d like to see write a quick blog post on this topic:

Charmaine Idzerda
Sandy McMullen
Dr. Kiya L. Immergluck
Grace Yvonne Attard
Cheryl Scoffield

I invite YOU, the reader, too, to share here by commenting or on your own blog! Please send me the link if you post on your own blog. BTW, this whole thing started on TypePad.com – get the “official” guidelines.

Thank you Patsi Krakoff, for inspiring me to write this entry.

Read more on: Article Writing / Blogging for Business / Boris Recommends / Branding for Small Business / Driving Traffic to Your site / E-newsletter Publishing / Email Marketing / On Line Networking / Personal / Search Engine Optimization / Small Business Marketing / Web Site Development

    Comments

    Dr. Kiya Immergluck Feb 15, 2009

    I love blogging because I love to write, and I really enjoy connecting with people by chatting about any and all topics that come into my head. Recently, I wrote about reclaiming both Friday the 13th and Valentine’s Day. The other day, I talked about finding a way to finally remember all the names of the 7 dwarfs: Bashful, Doc, Dopey, Grumpy, Happy, Sleepy and Sneezy–see–I still remember!

    Since blogs are very short, I don’t have to worry about making them perfect–and I always manage to find a way to connect my thoughts to my business as an EFT Coach.

    So, loving to write, loving to connect with people, and loving my work are all factors that make it easy for me to love blogging!

    Leave a comment

    Follow any responses to this entry through the RSS feed.

    This is the TrackBack URI to this entry.