If you’re like me then you love to find a great tool that’s easy to use, inexpensive and performs well. One such tool I discovered recently is Email Service Provider MadMimi.com

If you’ve been in business for some time, and you have a substantial number of clients and contacts and would like to start sending effective but simple-to-create email newsletters and e-flyers to them, MadMimi is a great choice for four reasons:

1. MadMimi allows you to import your contacts and clients without forcing you to “confirm” each and every subscriber. Using Aweber or KickStartCart may decimate your list if you are not very careful and take a systematic approach to confirming your subscribers. With MadMimi you can “confirm” your subscribers over time in a gentle way.

2. MadMimi’s simple-yet-sophisticated email creation wizard is so easy to use, anyone with basic computer skills can be off and running in an hour, so you don’t have to hire someone like me to manage your e-newsletter for you

3. One of the features some of my clients appreciate the most: it’s free, for as long as your email contact list contains fewer than 100 people. Service plans starts at a very affordable US$8 for up to 500 contacts, and you can send as many emails as you like - the service cost is determined by the number of contacts, not by the number of messages you send. No long-term contracts, pay as you go.

4. On top of that, MadMimi has the most responsive and friendliest support staff of some half dozen Email Service Providers I’ve ever dealt with.

In case you’re looking for a service that offers autoresponders, MadMimi has that very feature in the works as I write this - and knowing the guys behind it, the service is just going to get better and better. Highly recommended.

Sign up with MadMimi today even if you’re not ready to start using email for marketing — their free account offer may not last much longer. If you’re already a MadMimi user, share your experience by commenting on this post.