Great post. Solid tips and spot-on advice. You’re right — providing useful content is the key to success over the long run, especially if you’re devoted to building trust with your clients and customers.

After just a few minutes of poking around on your blog, it’s clear you’re a pro when it comes to providing useful, relevant content to your readers.

Hope business is thriving!
Lani & Allen Voivod
aka “The Content Lovers” of Epiphanies, Inc.
http://www.EpiphaniesInc.com
“A-Ha Yourself!”

I’m afraid there’s no one-answer-fits-all on this one - you’ll have to find out what your subscribers will “tolerate” by testing.

This will depend on many factors, one being: how closely related what you’re offering in your promotional email to the content of your regular e-newsletter.

As as rule of thumb, I’d start with sending one e-zine and then one promo email. In case you’re promoting an event, your list will probably tolerate more frequent emails as the event date approaches.

I hope this helps,

Boris

Glad you are writing on this subject as it seems like both a science and art to do solo mailings (as with an ezine as well.)

I think the power behind the solo mailings is in the simplicity that’s just one item someone has to make a decision on (buy a product, sign up for a class, etc)

Any recommendations on if you do a weekly ezine, how many solo emails you can send a month?

AnaMaria
Agent EFT
http://www.gotEFTsystem.com