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Don’t copy what others are doing. Try to find your own style, your own voice. Again, you’re creating a relationship with your audience, and how can you do that if you’re copying someone else’s style?
The only way you can create that relationship is if you’re true to yourself, if you are who you are and you come across that way in everything you do, which includes your web site, your blog, your business card, and of course, your e-newsletter.
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