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Many small business web site owners make a mistake of not paying attention to basicSearch Engine Optimization (SEO) of their web pages. This usually happens because of two reasons: one, they create the web site themselves and have no idea about what SEO is and why they should pay attention to it, or two, they hired a “trusted, knowledgeable web designer” to design their site, and s/he has not included SEO in the project proposal.
For sure, you could make SEO an art, but following a few basic steps – accessible to anyone – will go a long way. By all means, if your budget allows you to pay for a professionally devised and managed SEO strategy, do it.
However, for a solo professional, small business owner or a non-profit organization on a limited budget, applying these simple SEO strategies will do wonders for your organic search engine results.
In other words don’t name the files just services.html, or even worse page02.html, but try something like email-marketing-services-consulting.html. This will help the search engines index your pages more thoroughly if you use keywords that are relevant to the content of that page.
This goes under the <meta title> tag. You have about 60 characters, or about 10 words, whichever is less in your particular case. The page title is like a summary of the content. Again use the relevant keywords, or you can make it a call to action, for example a “Contact Us” page could have this title: Receive a free email marketing consultation – Call 905-844-4247 now!
Read this post for 3 more tips on basic search engine optimization for small business.
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