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Archive for October, 2008


Consumers in the 18-to-34 age bracket are more likely to respond to marketing messages received by email than to advertising they see while using social networks such as Facebook, MySpace, etc. according to new research published in a white paper from Ball State University and ExactTarget.

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The Center for Media Design at Ball State University is a research and development facility focused on the creation, testing, and practical application of digital technologies.

Among other findings: the best time to send email newsletters is in the morning when recipients receive fewer messages, spend more time with each individual email, up to 13 minutes on average. Shorter, promotional email messages have a better chance of response in the afternoon and evening, when the time spent on emails drops down to 2 minutes or less, on average.

There’s a lot of other fascinating data available in this report which you can download for free from ExactTarget.

What is your experience? Please comment – I’m looking forward to your thoughts.

Category : E-newsletter Publishing | Email Marketing | Social Media Marketing | Tracking and Split Testing | Tracking Email Opens | Blog

If you’re developing web pages, blogs or landing pages for your products or services, do you know how your beautiful pages look on other browsers and platforms? For example, I use Mac and my main browser is FireFox, and sometimes I use Apple’s own Safari. I also have a PC laptop for checking how my emails render on some PC email programs.

I just found about this web site which provides screen shots of any web page as seen through some 50 different browsers, on 4 different operating systems (PC, Mac, Linux and BSD). Take a look at http://browsershots.org/

Let me know how it worked for you! Please comment here.

Category : Email Design | Web Site Development | Blog