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Archive for June, 2008


Don’t copy what others are doing. Try to find your own style, your own voice. Again, you’re creating a relationship with your audience, and how can you do that if you’re copying someone else’s style?

The only way you can create that relationship is if you’re true to yourself, if you are who you are and you come across that way in everything you do, which includes your web site, your blog, your business card, and of course, your e-newsletter.

Category : Branding for Small Business | E-newsletter Publishing | Email Design | Email Marketing | Small Business Marketing | Web Site Development | Blog

Don’t buy or rent email lists, unless you know 110% that the company who offers such lists is kosher. If anyone offers you a list of 1 million emails for $99, or whatever price, run like crazy from them.

Same applies to joining online list services, such as YourLuckyListThe List Machine and ListDotCom. Although they promise you access to thousands of “subscribers” I have a feeling that those thousands of people are there for the same reason you are – to offer their stuff to you – so they won’t be so responsive to your offers. That’s just my experience, you’re free to give them a try – let me know how you do, please.

My philosophy behind email marketing is – relationships – and the only way to build a relationship is if you build your own list. But, you see, building your own list doesn’t necessarily mean you have to build it yourself, alone. You can team up with others, for example with someone who offers a service or product which is complimentary to yours, and do some kind of join venture with them.

Category : Driving Traffic to Your site | E-newsletter Publishing | Email Delivery Best Practices | Email List Building | Email List Management | Email Marketing | Small Business Marketing | Blog

Eric Guerin - SmartMarketingMovieI forwarded a copy of your last e-zine to my client where you reviewed 4 [Email Service Providers] along with your assessment of iContact.

I also recommended that they also sign up for your e-zine which has some great content every issue.

Thanks again for taking a minute to give me your feedback, I appreciate it! If you have any questions or if you would like to discuss anything in further detail, feel free to call or email me at anytime.

Thank You,

Eric Guerin
SmartMarket Movie

Please leave your own comment – Thanks!

Category : Testimonials | Blog

Tele-classTomorrow night I will be interviewed by AnaMaria Herrera for a free tele-seminar on email marketing. AnaMaria is an Emotional Freedom Technique practitioner from Santa Barbara, California, and although the tele-seminar is intended for her fellow EFT practitioners, you are more than welcome to join us by telephone.

The tele-class is titled:
3+3+3 Tips on How to Promote Your EFT Practice Using E-mail.

You will learn:

  • 3 things to avoid when using email for marketing
  • 3 best practices in ensuring high deliverability of your email
  • 3 ways to make money directly from email.

Again, the topic of this seminar is universally applicable to any small business, or solo practice who’d like to learn the principles of Email Marketing.

There will be an MP3 recording available if you can’t make it tomorrow, so you can listen to the class at your own leisure.

The teleclass is free and will be held Thursday, June 12th, 7pm Eastern, 4pm Pacific.

Category : Tele-seminars | Blog

Programs such as Outlook, Eudora, Thunderbird or online email services such as Yahoo, or Hotmail are not to be used. They may be free to use, but will not give you all the options you might like to have, and besides, may also be unlawful, depending on your country’s anti-spam laws, if any.

Most Internet Service Providers, and most online email services limit the number of recipients that you can use in any single email message. Usually that number is around 20, or so, and it varies widely from ISP to ISP. This means that, depending on the size of your list, it may take you several sends to complete the “blast”. Although this may be acceptable if you have a list of 50 or so people, anything beyond that will be impractical.

If you’re using your own email program to send your e-newsletter you don’t, for the most part, have no idea what happens to your beautiful creation once it leaves your computer. You don’t really know if your audience receives your messages, if they open them, if they click on any links that are included in the content, etc.

If you’re really strapped for cash, and have a small list I can recommend this new Email Service Provider called MadMimi. Their service is free for lists under 100 subscribers.

Last word on using your own email program: if you have to use it, please, remember to use the BCC: field for your recipients. BCC stands for Blind Carbon Copy, and it simply means your recipients will not see each other’s names and email addresses.

Category : E-newsletter Publishing | Email Delivery Best Practices | Email Design | Email List Management | Email Marketing | Email Service Providers | Small Business Marketing | Blog